Alan Draper
It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content.
If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales. Great! But it’s easier said than done, right?
Feel frustrated that the content strategy you so diligently developed may be a complete fail if you don’t find your way out with the content creation process? Start building your content team first! It may seem challenging but in fact it’s quite easy if you try these 7 ways to find great blog writers for your blog.
1. Find hidden talents within your own team.
It’s so frustrating for your team to have talents and see management looking for those talents outside. Don’t discourage them; instead, give your colleagues a chance to shine and reveal their greatest talents.
Advantages you’ll get:
- You’ll be surprised to realize how varied your content can be if each of your team members shares their knowledge. Having more varied content, you’ll attract a new audience, your traffic will grow, your sales will rise, and your colleagues will be happy to realize they’ve made valuable contribution to the company wellbeing.
- Letting your team express their viewpoints by looking at the topic from a different angle, you diversify your content and always keep readers interested and engaged.
Challenges you may face:
- Not all of your colleagues will be as enthusiastic about regular content creation as you are. Find compelling arguments and become a content leader for them.
- Blogging can be a great challenge for those who haven’t done this before. Provide your team with a stylebook, give them clear and constructive feedback, and be ready for numerous drafts and revisions before the final blog post is created.
2. Find great blog writers in your Comments section.
A comments section is among the easiest ways to find professional blog writers for your site.
Advantages you’ll get:
- Being aware of your audience and their content needs, those blog writers will not only create great content, but also lead your readers into conversations and sharing their ideas.
Challenges you may face:
- Identifying great writers among your readers can be time consuming. Review all content, find bloggers whose comments are the most valuable and thought-provoking, and assure them a chance to contribute to your blog.
3. Look for your future blog writers on social media.
Want to get high quality content as well as social engagement? Then social media networks like Twitter, LinkedIn, and Google+ are the right places to search for your best blog writers. Using different search options, you’ll manage to find blog writers with a strong social media audience.
Advantages you’ll get:
- You’ll take advantage of content creators’ knowledge and social media following, increase the amount of your blog’s readers, and get more online reach for your content.
Challenges you may face:
- Be ready to do a lot of preliminary work before you find the right people for your blog.
4. Ask niche experts to create content for you.
Being small doesn’t mean top experts will never agree to write articles for your blog. All you need is the right attitude, confidence in yourself, persistence, and a clear understanding of how to make the right offer to them.
Advantages you’ll get:
- Experts will bring new expertise to your site and expand your online audience.
- The credibility and trust will significantly increase once people notice niche experts being published on your site.
Challenges you may face:
- It may be challenging to entice a thought leader to contribute to your blog. Follow the advice given by Allison Boyer – “find influencers who need promotion and tell them what you can do for them” – and experts will accept your offer.
5. Find blog writers on freelance sites.
There are plenty of freelance websites that match freelance writers with companies or individual clients: oDesk, Elance, Craigslist, Freelancer, Guru, FreelanceWritingGigs, Problogger Job Board, to name a few. Create a list of requirements and qualifications first, make some effort while performing your search, and you’ll be sure to find what you need.
Advantages you’ll get:
- You’ll manage to produce more varied content for your blog.
- You’ll save money as you can choose blog writers who fit your budget.
- You won’t need to train freelancers as they already know how to write helpful and engaging content.
Challenges you may face:
- Be ready for a lot of administrative work. You’ll need to create guidelines, set deadlines and enforce them, manage contracts with blog writers, provide feedback, and edit (or hire an editor) if your freelancers are not good at self-editing, and be prepared to write content yourself or find another writer if the current one disappeared with the task.
- You may be forced to pay for the content you don’t like.
6. Invite guest bloggers to contribute to your blog.
Guest blogging is a great way to get free and quality content for your blog. How to manage it? In short, you need to first create some standards and guidelines for your guest bloggers (to ensure your guest posts will be of high quality) and then invite guest bloggers from other sites. To learn more about guest blogging basics, read An Exhaustive Guide to Exceptional Guest Blogging.
Advantages you’ll get:
- You’ll get high quality content at no cost.
- You’ll have more time for creating new content.
- Guest bloggers will bring their expertise and audience; thus, your blog will get more diversified content and more readers.
Challenges you may face:
- You’ll have to spend time answering guest bloggers’ messages and managing new content (checking if your guidelines are met, approving pitches, providing suggestions on changes to be made in the articles, confirming deadlines, etc.).
7. Ask content creation agencies for help.
When you can’t create the amount of content you need to get noticed among competitors on your own, hiring a content creation agency might be a great way out.
Advantages you’ll get:
- You’ll get topnotch content as only tried-and-true professional writers work here.
- Content will be created within a short period of time.
- You’ll get more time at your disposal to concentrate on growing your business while an agency’s blog writers will take care of your blog.
- You won’t need to pay for content you don’t like.
- The agency will manage the content creation process from start to finish, so you can forget about missed deadlines, managing contractors, providing constant feedback, etc.
Read 10 Great Advantages of Outsourcing Content Creation to discover some more benefits of outsourcing your content creation.
Challenges you may face:
- You’ll have to pay a little extra, but in the long run, you’ll save time and money.
If you’re still struggling with creating great content for your blog but don’t want to waste your precious time on finding blog writers and managing their work, contact us today to get professional help with creating engaging content you need to grow your business.
This article was written for Business 2 Community by Alan Draper.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
Great article, Helen! Quality content is key to gaining and retaining customers. While it can be time-consuming to create content that leads to sales there are many options, as you laid out. Here at Prosemedia.com, we can connect your brand to a freelancer who is knowledgeable in your field. They will work with you to create various kinds of content for your brand for a reasonable price. This allows you to work on other projects while knowing that quality content is being created for you.