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      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
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      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
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      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
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      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Buy NFTs in Germany
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
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      • New NFT Projects
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      • Sport NFT Drops
      • Why Invest in NFTs
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      • Buy Alphabet Stock
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      • Buy AT&T Stock
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      • Buy Etsy Stock
      • Buy Ford Stock
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      • Buy Stocks
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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    Digital & Social⟩Blogging

    6 Ways to Find Content Ideas For Your Blog Even If You Work In a Boring Industry

    author imageElizabeth Malone-Johnstone Last updated: 26 January 2015
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    Desktop apple mac computer with keyboard on desk

    Content marketing and blogging are key for any business – they help drive relevant traffic, increase visibility in search and demonstrate industry expertise and thought leadership – which in turn can increase your chances of converting customers.

    Coming up with blog post ideas can be a challenge and it’s even harder for those of us who don’t work for a famous fashion brand, the latest hot restaurant or an innovative tech company. With that in mind, I’ve pulled together 6 ways to find to blog post inspiration – even if you work in one of the sectors that don’t lend themselves to exciting blog post topics.

    1. Ask a website
    There are two tools I find particularly helpful when it comes to content inspiration.

    Portent’s Content Idea Generator

    This free tool presents you with entertaining and inventive blog post titles based on your chosen topic. The Content Idea Generator is a pain free route to content inspiration and can offer some light relief too. Here’s what came up when I requested suggestions based on ‘garage doors’ and ‘plumbing’.

    garage doors

    What to Write
    Although this tool requires slightly more input from you, it generates good content suggestions. Simply answer a short series of questions about your blog topic and this tool will reward you with a month’s worth of blog topics in 10 minutes. The amusing copy on the site will also keep you entertained while you are completing the questionnaire.

    2. Pair your industry topics with related themes

    Think about where your product fits within the wider context of your customer’s life. For example, if you manufacture laminate flooring, you could write about kitchen interior design trends. If you sell garden furniture, why not recommend a selection of white wines to try on a warm summer evening?

    3. Use a tech angle or social media to spruce up your topic

    Curate a list of the best apps available in your sector. For example, if you make medical supplies you could feature or review the most popular health apps available. Search social media platforms to see what people are saying about your topic. A quick search for the word ‘boiler’ on Pinterest turned up a huge selection of interesting images including a boiler that had been converted into a hot tub, creative boiler storage ideas and three examples of boiler rooms that had been turned into tiny, self contained houses. Any of these could form the basis of an original blog post.

    Boiler as hot tub, clever storage idea and boiler house

    4. Make your own news

    Interrogate your own customer data, web analytics data or social media engagement metrics, spot trends and draw conclusions. Are more customers ordering your product in a particular colour or was there a spike in traffic over the weekend? This type of interesting quantitative data is perfect for an infographic too. Do some keyword research (using Google Trends or Keyword Planner) to find out what the biggest movers and shakers in search are for your chosen topics. What were people most interested in? For example, a quick search of Google Trends told me the top 10 most searched for cake recipes in the UK in 2014 were:

    Top ten cake recipes searched for in 2014

    And apparently in 2014, people where most baffled by the following concepts:

    Top searches for What Is in Google search 2014

    Any industry could find data like this to inform blog post ideas and it can add a touch of humour to content too.

    5. Feature an employee

    It may be a cliché, but people buy from people. Featuring a recent addition to your team or highlighting a loyal employee on your blog will show the human side to any company, as well as demonstrating the wealth of experience behind your brand.

    6. Solve a problem for your target audience 

    If you can solve a problem with your content, you make that content indispensable. The key to this is having a deep understanding of your target audience, or at least an insight into a specific area of their lives. If you work in the construction sector, you could create a simple “How to” guide or better still, a video demonstrating a particular DIY process. Produce a downloadable template or simply provide a list of useful tips or resources (relevant to your industry or product use) that readers will find helpful.

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      This article was written for Business 2 Community by Elizabeth Malone-Johnstone.
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    Author: Elizabeth Malone-Johnstone

    Follow @digitisethisuk

    Elizabeth is a Chartered Marketer and Marketing Consultant with a penchant for digital marketing strategy, content marketing, SEO and social media. She has managed digital marketing and web dev projects in a variety of sectors from FTSE100 financial services and leading marketing software providers to not-for-profits, independent retailers and startups. She founded digital marketing consultancy, Digitise… View full profile ›


    More by this author:
    • 7 Steps to Better B2B Digital Marketing in 2016
    • Are UK Marketers Becoming Less Effective at Content Marketing?
    • How to Boost Engagement With Twitter Advertising

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