50 Ways to Promote and Market your Blog Posts

So you have hit the publish key on your latest blog post.

The angels are singing, the sun is shining and a torrent of traffic is about to turn up. It is the best article you have ever written and it deserves some attention.

It’s your baby.

You spent time agonizing over the headline, the introduction is a sizzler and the structure is written for web skimming readers.

Nothing happens. The visitors don’t show.

The reality is very different to the imagination that started with a dream of thousands of fanatical readers, advocates and viewers turning up to your web front door. The adage of “build it and they will come” does not work on a web where you are competing with hundreds of millions of websites and over 2 billion internet users who still don’t know you exist.

Dream shattered?

No, it’s just time to roll up the sleeves and build traffic one marketing tactic at a time. It will involve some social media marketing, old fashioned blogger networking and also understanding the nuances of Google.

You don’t need to do all of them but just start. Pick three to five marketing methods from this article that catch your attention and work on those.

Here are 50 ways of promoting your articles on your blog.

50 tips to market your blog

Let’s kick this off with some social media marketing tactics.

1. Facebook

On your profile and Facebook page, post as many inspiring statuses that will engage your friends, fans and followers with a link to your published article.

2. Twitter

Post to Twitter straight after publishing your post. The more followers you have on Twitter the better this will work.

3. Google+

Add as many relevant users to your friend’s list so that they can add you back, increasing the chances of receiving more “+1’s” and “shares” from them.

4. Pinterest

Create a large number of boards on your Pinterest profile and pin the images from your blog post, these will contain the links to your published articles.

Example: 4 Ways to Succeed With Your Pinterest Brand Page

5. Stumbleupon

Networking on Stumbleupon still works and join a “voting” group if you are looking to promote your article on there.

6. Facebook ads

Research prior to setting up your first Ad and create an eye-catching Ad that will draw the people into your newly published article.

7. Scoop.It

Add your published article’s link to a page, as a suggestion, only if you are engaging on that specific page and have a small relationship with the page’s owner.

8. LinkedIn

Create as many connections on this social media site as well as utilizing the ability of adding your newest article to the groups found on LinkedIn.

9. Stumbleupon paid discovery

It is important that you create a visually appealing article with a “catchy” title that will draw the attention of paid stumblers as they stumble away!

10. New threads on forums

This doesn’t exactly involve the direct promotion of the new article’s link but it helps get the signature (Contains the article’s link) in front of more eyes.

11. Forum signature links

Promote your newest article in the signature of every post you create on the forum, at least 5 times a day for effective promotion.

12. Pinterest sharing boards

Connect with others on Pinterest, share their content, and you will be invited to join a group board where you can post your links to new articles on the blog.

13. “Pin-it to Pinterest” call to action

Create and use a custom-designed image that encourages the reader to share your published article onto their Pinterest profile.

14. “Please Share” graphics

Just like the “Pin-it to Pinterest” action above, Ask for a share with an obvious graphic.

15. Join a social sharing group

Create and form a small group on Facebook, dedicated to sharing each member’s new article on their own specific day.

16. Join a tribe on Triberr

Triberr is a hidden goldmine for you to promote your newest article on and get a ton of social shares from it. It allows your whole group to easily share your article from your blog.

17. Join the top Pligg sites

Submit your link and work on gaining more votes in order to get your link published on some of the the various social communities created using the social “CMS” Pligg platform.

Some examples worth checking out. Blogengage.com, Blokube.com and Bizsugar.com

18. SlideShare

Create a well-designed slideshow based on the topic of you newest, published article and link to it in the description and the slideshow.

19. Guest posting

One of the best promotion methods you can do is to guest post. Write your best article and contribute to a “targeted” blog that is within your category.

20. Create a “Top List”

Write a “Top List” article, on your own blog or as a guest post, linking to your newest article within it.

Here are a list of WordPress Plugins that may help.

21. Submit your post to RSS directories

Submit your Blog’s RSS feed to the top RSS directories and see your published article published on other blogs, automatically.

List of RSS Blog Directories

22. Network and build connections

Create solid connections in your niche and on social media since they are going to be your top promoters for your newest article.

23. Solo Ads

Contact a quality email list owner and create a solo ad based on the topic of your newest article.

24. Online clubs

Join a website club in your niche and promote your newest article fairly along with the possibility of creating new connections.

25. Submit article to PDF submitting sites

With your newest article, create a pdf version of it and submit it to top pdf-submitting websites.

26. Banner advertising

Select a “relevant” blog, offer a deal to the owner, and display a banner to your post on his blog.

27. Email specific bloggers

Select a handful of bloggers you have had some sort of engagement with and offer them any help along with your offer for them to share your published post.

28. Optimize your article for search engines

Never neglect this area of SEO (search Engine Optimization) promotion since it will always give you a better ranking when you do so.

29. Target “Long Tail Keywords”

SEO ranking has become much tougher but ranking for long tail keywords is a little easier.

30. Comment on other blogs

Pick five or so blogs and try to be placed in the top three for optimal promotion of your article’s link, within the comment. Be aware though that if you use this tactic some bloggers will not include your link or even approve your comment.

31. Ezine newsletters

Contact an owner of a “similar-interest” newsletter and offer him to use the same exact article that you just published in his newsletter.

32. Top news sites

In certain niches, find “news-submitting” sites within the niche and submit your newest link to them.

33. Email signatures

Create a signature and for every email you send, there will be a link back to your newest, published article.

34. Interview others based on the published article

Based on the same topic, interview a top blogger with questions that relate to the same topic.

35. Create a YouTube video

Submit any type of video that talks about the same topic as your newest article does and link back to it in the description of the YouTube video.

36. Post your article on social media at the most effective time

Use tools to select the most effective time for reaching the most people on every social media site you want to share your article on.

These include: Tweroid, Sprout Social and Buffer

37. Create an infographic

If you enjoy designing and you are good at it, you can grab the data or info from your latest article and create a beautiful Infographic out of it.

Eg: How to Become a Social Media Marketing Expert – Infographic

38. Use promotion tools

Use promotional tools to help you promote your published article at a faster pace and to reach a larger audience.

Tools: Hootsuite, Buffer, Social Bro

39. Create a “Press Release”

Press releases will display and offer your newest article to publishing news sources such as Forbes, Huffington, or ABC.

40. Promote others

As you help promote the articles of others, you will in return get help in promoting your newest article.

41. Instagram

Grab some text from your post, create an image with the text in Photoshop, and add it to your account on Instagram with a link back to it.

42. Host a contest

Create contest where your participants have to share your article to their social networks or in any other way that helps promote it.

43. Use Fiverr

Find some quality gigs that will have a “relevant” person share your newest article on social media.

44. Implement an “image mouse-hover social sharing” function

Every time a user hovers over an image in the article with his mouse, social sharing buttons will appear automatically over it for them to promote your article to their social profiles.

Tool: Social Image Hover for WordPress

45. Advertise on 7search or Google Adwords

Create an ad that will display some text about your published article with a link back to it and let 7search or Google Adwords advertise it for you.

46. Create Squidoo lenses

Many people like to read Squidoo lenses and a perfect opportunity for you to promote your article to them in a lens that links back to your newest article.

47. Create a “Series” of similar posts

In order to keep up your promotion for your article long after it has been published, write a series of articles with the same topic.

48. Create a webinar

Have the people who joined you in your webinar, visit your newest article via a link you give them in the webinar.

49. Blog exchange

Similar to guest posting, blog exchanging is when you give a blogger your article as well as he gives you his in return.

50. Build an email list

Make it easy for people to subscribe to your blog via email. Make sure it is obvious and near the top of your blog and offer them an incentive to subscribe such as a free ebook. Every time you create a new article send them an email with an excerpt that requires them to click on the link to read the rest.

What about you?

Which tactic will you try first? What are you already implementing?

What marketing strategies are you using that are working for you? Look forward to your insights and feedback in the comments below

Image by Shutterstock

Read more: How I Promote My New Blog Posts