Do you want to dive into the world of blogging but are concerned nobody will notice your blog? According to SEO Tribunal, 409 million readers view more than 22.2 billion blog posts overall each month. So, it might seem impossible to stand out in the crowd. It’s not impossible, but if you want to create a blog in 2019, you need to do it right.
Not only do you need to provide quality content to readers, you need to make a splash with your blog launch. It’s important to get people excited about what you have to offer as well as take advantage of opportunities to improve your blog traffic and content.
Check out 5 tips for a successful blog launch in 2019.
1. Create a coming soon page.
To have a successful blog launch, you need to get people excited about your blog before you even release it to the world. This will help you get a ton of traffic and engagement on day one which will give your blog a big boost. So, how do you create a buzz around your blog? One effective way to do it is by creating a coming soon page.
With a plugin like SeedProd, you can easily create a stunning coming soon page for your blog using their realtime page builder. For example, check out the coming soon page below.
A coming soon page will let you work on your blog in private until it’s ready and at the same time, get people excited about what’s to come. It also lets you collect email addresses before your site launches. Users will rush to sign up for your email list in order to be one of the first people to lay eyes on your new blog.
2. Start networking and promoting.
Leading up to the day your blog goes live, you should also be networking and promoting the launch of your blog. The more people that know about your blog launch, the more successful it will be. To promote your blog, get on social media and start spreading the word and building relationships with your potential readers.
For instance, the blog Curated Leisure Co. promoted their launch on Instagram with the post below. Use this post for inspiration and add hashtags like #BlogLaunch, #NewBlogger, and #BloggingCommunity to widen your reach.
Don’t forget about networking with your fellow bloggers as well. Most bloggers are extremely supportive of each other and would be more than willing to check out your blog. So, be sure to comment on other blogs and mention you’re launching a blog soon too. You could even join some membership sites or online groups created specifically for bloggers.
3. Come up with plenty of content for launch day.
When you finally launch your blog, you can’t give your readers only one blog post to read. Instead, you should create a number of blog posts in advance to publish on the day of your launch. Aim to write 3-5 blog posts for your blog launch so you can keep readers on your site for longer. Plus, the extra content will keep your blog site from looking bare.
Remember, continue to be consistent with providing content. If you provide a bunch of awesome content on launch day and then fail to provide new content for weeks, your readers won’t keep coming back. Try to publish posts once or twice per week so your audience always has something to look forward to.
4. Grow your email list.
As mentioned earlier, starting an email list right away is important. With an email list you can communicate with your readers directly. You can also promote your latest content to them as soon as it’s published which helps increase traffic to your site and boost engagement. But, if you’re struggling to get more email signups, what can you do?
One effective strategy is to use popup opt-in forms on your site. A popup opt-in will grab the attention of your blog visitors and encourage them to provide their email address in exchange for content delivered straight to their inbox.
Aside from adding popup opt-ins on your blog, you can also create an online contest. Holding an online contest to celebrate the launch of your blog is a great way to increase traffic to your site, grow your email list, boost your social media following, and more.
Check out the online contest example below. This travel and lifestyle blog, The Burks & Beyond, held a blog launch contest with a prize of a $50 Target gift card for their audience.
5. Track your blog traffic.
One of the most important tasks you have as a blog owner is to track your blog traffic. Tracking your blog traffic with Google Analytics will show you exactly how successful your blog launch was. Not only will you be able to see how much traffic your blog received, but you’ll also be able to see other important metrics like where that traffic came from.
For example, if you notice that most of your blog visitors are coming from Pinterest, you know that your Pinterest marketing strategy is working. Alternatively, if you spent time promoting your blog on LinkedIn, but very little of your blog traffic came from that platform, you can make tweaks to your LinkedIn marketing strategy to improve it.
With Google Analytics, you can also discover which of your blog posts are most popular so you can keep creating content that your readers will love.
Over to you.
The world of blogging is saturated. But, with these tips for a successful blog launch, you can make sure your blog stands out from the crowd. Instead of being just another blog, you can get your target audience excited about what you have to offer.
Read more: How I’m Tweaking My Blogging Strategies This Year