Social media can be one of the most effective tools in your online marketing strategy to promote your content.

If you do it correctly, that is.

After all, since there’s no doubt you’ve spent hours on your website creating your blog, making sure you have great content, and researching everything you want to share with your readers, the last thing you want to do is not get any return on your time and energy investment.

Yet, all too often, brands end up stumbling a bit at this step.

They spend hours working on creating great content, post it up on the blog, and then wait for legions of adoring fans to come running.

Instead?

Nada.

That means low blog traffic, a small brand reach, and even fewer customers. This is not a good thing.

It’s not all doom and gloom though, this is where social media can play a huge role in your blog marketing strategy.

When you start devoting time to promoting your content through the number of social channels out there, you’re going to start seeing a lot of positive results: increased web traffic, more followers, a greater reach, and even more customers.

If you aren’t quite sure how to get started promoting your blog on social media, that’s ok, we’re here to help you every step of the way.

Just follow these steps.

Step #1: Create Interesting Headlines

We’re going to go ahead and assume that you’ve already created a blog that has great content. Content that is well researched, content that educates your ideal target audience, and content that drives engagement.

If not, consider that step #0, you must do that before you can move on to anything else for the best results.

But, let’s say you’ve done all that, your posts are great, you just need to get more eyeballs on them.

Well, the first thing you want to do is work on your headline.

Here’s the hard truth: if your content doesn’t seem like it’s interesting, very few people are going to click on it. And that starts with the headline.

This is not only going to help get more of your blog posts read when people visit your site, it’s also going to help you on social media as well. Social media posts that have a great headline get more clicks, likes, and shares.

You want to create a headline that is going to be absolutely irresistible to your target audience.

Step #2: Get Visual

Social media is becoming increasingly visual. Content that is shared with relevant images have been found to be clicked, liked, and shared at a higher rate than those that don’t.

Use that to your advantage.

social-share

For every blog post you create, also take the time to make an eye catching image for it too. When you go to share your post on social media, include that image in the post.

If you use automation tools like Buffer or Edgar, the image will automatically be pulled in for you, making it even easier.

Step #3: Integrate Social Media on Your Blog

Most people think social media is all about sharing content right from social media sites like Twitter or Facebook.

Not so fast, actually.

One very important part of getting your content promoted on social media is to make sure your blog is very social media friendly.

social-media-friendly-post

In an ideal world, after your target readers have checked out your latest blog post and loved it it, they want to share it to their own followers. So, they will look for a way to Tweet it out on Twitter, give it a +1 on Google+, or like it on Facebook.

Give them that option.

Make sure you have integrated social media sharing buttons on your blog to make it really easy to share your content. You’ll likely learn is a great way to find your most loyal readers and expand your audience.

Step #4: Share Across Platforms (but Customize First)

Once you’ve got your post ready to go, a killer headline, and an eye catching image, you want to push out your content on as many platforms as you can.

Here are just a few places to consider:

  • Twitter
  • Facebook
  • Pinterest
  • Google+
  • LinkedIn
  • Medium
  • StumbleUpon
  • Instagram

If you’re already feeling overwhelmed, don’t be. You can easily post your content to each of these sites in less than 20 minutes.

It’s a great idea to share your blog’s content on as many sites as you can. Not only will it help expand your reach to new audiences, but you can also take advantage of the positive search engine optimization (SEO) benefits too.

There is one thing pay attention to before you start sharing though: you don’t want to share the exact same post across all your social media channels.

Here’s why.

Something that works on Facebook is not going to work on Pinterest. And all those Hashtags (#) you want to use on Instagram are a huge no-no on Twitter. So, make sure you customize how you share your content for each site you promote it on.

Step #5: Share Again (and Again)

Here’s where a lot of people get held up.

They create great content, share it out across all their social media channels once and then move on.

Not so fast.

Social media today has billions of views every single day. That means your content is flying by the eyes of your followers in seconds.

That makes it very hard to get all the attention your brand wants the first time around, even if you are doing everything right.

So, always work on sharing and re-purposing your content again and again.

Buffer did some research on reposting and found that reposting content worked for them. There is a key though, when you do repost your content, make it creative, don’t simply copy and paste the same thing again and again.

Instead, work on your headlines, take something that you shared on Twitter and repurpose it into a SlideShare post and then share it on Twitter again. Since you’ve worked so hard to create great content, you want to be sure people are actually seeing it.

Final Thoughts

Follow these steps for every piece of content you push out on your blog and before you know it they will be second nature.

Once you’ve got these steps down pat, you can get creative, expand your methods and see even better results.