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        • Earn interest on Ethereum
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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
      • Best Meme Stocks
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      • Best NFT Stocks
      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
      • Most Undervalued Stocks
      • Company Stocks
      • Buy Adobe Stock
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DocuSign Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers CA
        • Best Forex Brokers IN
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        • Best Forex Signals
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        • High Leverage Brokers
        • Low Spread Forex Brokers
        • Trading Robots
        • Algorithmic Trading
        • Bitcode AI Review
        • BitiCodes Review
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    Digital & Social⟩Blogging

    5 Overlooked But Super Effective Ways to Boost Sales on Your Blog

    author imageConnor Brooke Last updated: 14 September 2015
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    Boost sales on your blog - rocket header image

    If you’re blogging for a living, there’s a high probability that you are selling something – it could be a product, a service or a subscription.

    In the quest to boost sales and interest in your offer, it’s natural to get obsessed about things like headlines, website copy and other copy-related distractions.

    While good copy is essential to success when selling online, the reality is that a few simple changes to other factors can double or quadruple sales.

    Here are some highly overlooked but super effective ways to boost sales on your blog:

    Method #1: Effectively utilize security/trust seals

    To see how widely overlooked security seals are online, try to take a quick look at the sales page of products on your favorite blogs, you’d be surprised to see that probably none of these pages use trust seals.

    Does this mean website trust seals are not effective? No.

    In a recent article on their blog, Jarrod Hunt, the CMO at marketing firm Digital Current, emphasized the importance of website trust seals. According to Jarrod:

    “If you’re expecting your first-time website visitors to land blindly on your site and start shopping without you giving them any indication that you’re trustworthy, you’re likely losing customers.”

    Jarrod further backed up his point with several studies, some of which I’ll be citing below.

    Research conducted by Econsultancy/Toluna reveals that trust seals is the #1 indication users look at when deciding if a website is trustworthy and whether they should transact with it or not; this ranked above a site’s professional design, publicly available contact information and even association with known brands and products.

    Trust Seals image to boost sales on your blog

    Image Credit: Baymard

    It’s one thing for your offer to be solid and clearly communicated, but it doesn’t matter a bit if people don’t trust you; apparently, trust seals solve this problem.

    This is especially important for bloggers; Amazon, Apple and Google have built great brands, and they spend billions of dollars advertising their offers annually. Your brand isn’t as powerful as theirs, and you don’t have their marketing budget; using trust seals helps you leverage the credibility of trusted security brands to show your audience that can you can be trusted.

    Which trust seals should you use?

    Once you’ve decided to use trust seals on your website, the next question is which trust seals should you use?

    Are all trust seals equal? Apparently not.

    Further down in the Digital Current article, Jarrod referenced two studies – one from Baymard Institute and another from Actual Insights, and both studies revealed that the Norton, Verisign and McAfee Secure trust seals are three of the most trusted seals. This makes sense when we consider the fact that most computer users are aware of the effort of the companies behind these seals at protecting people’s computers.

    Method #2: Solid guarantee

    There are a million and one questions in the mind of your prospects when transacting with you, and some of the top questions are:

    “What if this doesn’t work for me?”

    “What if I don’t like this?”

    “How much of the risk is on me?”

    These questions are very natural questions, since we’re only humans. Most of your prospects will ask this question at one point, and unless you’re a superstar or renowned public figure, not addressing it effectively is probably costing you more sales than you can imagine.

    money back guarantee - boost sales on your blog

    Image Credit: Elliott Brown

    Research conducted by Baymard Institute, has shown that 67.45% of people abandon online shopping carts at one point.

    While there are a host of reasons people don’t buy, a key reason people abandon shopping carts is because they are not confident enough in their decision to buy; their risk averse side is taking over, and the website they’re on doesn’t have a strong enough guarantee.

    Effectively using guarantees

    You can close more deals and boost your sales by having a strong guarantee; guarantees come in many ways, and depending on what you’re selling, this could be a money back guarantee or a product exchange policy.

    One thing is clear though – the stronger your guarantee, the more sales you will close.

    Experts have revealed that the key to successfully boosting sales with guarantees is by offering a no-brainer guarantee; most websites today have a sort of guarantee and, as a result, people have become so used to the standard guarantees that they have developed something Peter Sandeen calls “guarantee blindness“.

    The solution to this is to have a guarantee so strong that your prospects will pay attention, and to introduce it before they go through your copy.

    Method #3: Effective use of social proof

    In Robert Cialdini’s legendary book, Influence: The Psychology of Persuasion, he noted social proof as one of the 6 main driving forces behind persuading people to do things.

    social proof - boost sales on your blog

    Image Credit: Jurgen Appelo

    Why does Nike pay Michael Jordan $100 million a year to endorse their brand?

    Why did Weight Watchers sign a $4 million contract with Jessica Simpson?

    You can be sure it has nothing to do with the celebrities having the same ideals as the company. Instead, it has to do with something else; social proof.

    Having Jessica Simpson endorse their brand makes Weight Watchers look cool, and they’d happily pay her to diet to have that “coolness” associated with their brand.

    The same goes for Nike and Michael Jordan; Micheal Jordan endorsing Nike is powerful social proof to make their materials appear hip, and the next thing you see is almost every kid trying to wear Nike’s.

    There’s the saying that nothing attracts a crowd like a crowd. Nobody wants to be a lone wolf, so we carefully observe others to see if something is worth paying attention to; if majority of people are doing something, then it must be right.

    If Michael Jordan is wearing and endorsing Nike, it must be hip!

    How bloggers can effectively use social proof

    Jeff’s blog is a good example of social proof in action.

    You know that Jeff is a thought leader, and while this is in large part due to the fact that he has been widely recognized, it’s also because he’s very good at highlighting that fact.

    His bio, which majority of this blog’s readers will read at some point, lists all notable media mentions he’s received, and the sales page for his Master Class on Creating Authority Online has a section that highlights recognition he’s received from Forbes and Huffington Post, as well as the massive reach of this blog.

    Now if that isn’t effective social proof in action, what is?

    So, if you want to boost sales on your blog, don’t be afraid to let people know that you’ve been recognized; this can be in the form of user testimonials, media coverage, books you’ve written or been featured in, the massive reach of your blog, or cool things industry leaders or celebrities are saying about your brand.

    Method #4: Acute email targeting

    Research conducted by Monetate has shown that email trumps search and social media combined when it comes to conversions.

    Email Targeting - boost sales on your blog

    Image Credit: Richard Matthews

    Most bloggers today use email as a way to promote their offers, but very few effectively use email targeting and segmentation; many bloggers just follow the “build a list, have an offer and blast when you want to sell” principle and that’s it.

    If “blasting your list” is all you’re doing, you’re shortchanging yourself!

    Research published on Marketing Sherpa has shown that sending targeted offers to your list, as compared to “batch-and-blast” emails, can result in 208% more sales.

    If email marketing is part of your marketing strategy, sending targeted emails is something you should pay serious attention to; instead of just “blasting” your next offer, you might want to try segmenting your subscribers and targeting only relevant offers to them. You’d be surprised at how much this can boost sales on your blog.

    Method #5: Simplifying your order process

    According to research collated by expert blogger and marketer, Neil Patel of QuickSprout, reducing the number of options in your form fields from 6 to 3 can lead to 66% more conversions.

    No matter how big your business is, 66% extra sales is massive!

    I’m sure you can relate to the frustration when you try to buy something online and they start to ask you to input your family history before you can place your order; if you’re like the average web user, unless it’ll kill you not to have what a website is selling, there’s a high chance that you’ll quickly locate the ‘X’ in your browser faster than you typed that web address.

    Don’t make your readers go through complicated web forms and order processes just to buy from you; instead, simplify things for them and ensure they are able to order as soon as possible.

    In cases like this, offering a quick one step checkout, integrating with popular services like Paypal and reducing friction and overall number of steps will always yield more sales.

    Sum up

    Which of the above 5 methods is your preference for boosting sales on your blog? Comment below.

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      This article originally appeared on Jeffbullas's Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Connor Brooke

    Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has

    … View full profile ›


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