Twitter Facebook LinkedIn Flipboard 0 I was recently contacted by a client I had not heard from in a while. I had set up a blog for him about seven years ago. After writing a few posts, he abandoned the blog. When he called the other day, he told me that he was now ready to take his blog seriously. He believes that having a blog is critical to his success and he would like me to write it for him. As we talked, it became clear to both of us that it is no longer enough to simply post the blog and forget it. Today, writing the blog is only the beginning. In order to stand out in a very crowded blogosphere, content has to be written, optimized for search engines, and repurposed for other platforms in order to find the largest audience possible. He will be using a WordPress blog, which is, as advertised, search engine friendly out of the box. Also, because of the very active developer presence on the site, there are many plug-ins that will make his posts even more visible to search engines, and we will be using several. We will also use other ways to get his blog – and his business found by his target audience: Social Media Links. Once the blog posts are written, they will be linked to his Social Sites. He is currently using Facebook, Twitter, LinkedIn, Google Plus and Pinterest. We will add compelling images to the posts, and use those images on the social sites to draw attention to his articles. We will add a quick “teaser” quote or discussion question to the posts in order to encourage participation. (Note: Adding the post to Google Plus will assure that Google is aware of the post. Google may give more weight to articles it finds on its own property.) Social Media Shares. Whether our client had a presence on social sites or not, we would still ask people to share the blog with their friends. Using a WorPress plug-in, this is as easy as clicking an icon. The post is then sent to the viewer’s social pages, with the ability for them to add an additional comment (or not). (This post is an example – click on any of the social icons and share away!) Email Newsletters. Using an email provider (Constant Contact, MailChimp, etc.) we will send a regular newsletter to the client’s contact list. This gives him the opportunity to reach out to people he knows –customers, colleagues, vendors, and even personal friends – not only to give them useful information, but to keep his name on the top of their minds. Call to Action. We will use the “Call to Action” feature on the blog to send people to an email newsletter sign-up in order to “beef up” his contact list. (We may also use a Call to Action for any specials or coupons he may decide to offer in the future.) The buzzword today is “Content.” However, without quality writing, interesting topics, search engine optimization, and distribution to the largest audience possible, content becomes just more clutter on the Internet. How are you getting your content in front of the right audience? Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?