With websites like WordPress, Blogger and Tumblr giving everyday people a platform to share their stories, opinions, expertise and advice it has equipped for a growing nation of bloggers. The vast majority of these blogs remain within the platform they were created, never eventuating as a stand-alone site. Serious bloggers that want to be viewed as professionals in their own right will generally register their own domain name. There are many reasons as to why registering your own domain is beneficial for bloggers and below we list our top 3.
1. It looks professional
When people view a blog with a domain of yourblog.wordpress.com it automatically detracts from the quality of the content on your blog. If you have published a blog to create a brand or fan following then it needs to appear professional. If you want your blog to look and feel like a real website, you’re best to register your own domain name.
2. You own it
If you do not have your own domain name the blog doesn’t belong to you, it belongs to the platform it was created on. Sure, the content is yours but that’s about where the ownership ends. This doesn’t provide too much protection if something should go wrong with the platform host or if they decide to cancel your account.
With your own registered domain name you have full control over what ads (if any) can appear on your site. With a free-hosted blog your site can be bombarded with any number of ads, distracting for your customers and annoying for you.
Registering a domain name for your blog provides many advantages including the ones listed above. If you’re a serious blogger and are ready to take your blog to the next level then have a look at registering your own domain name.