Connor BrookeYou have about 3 seconds to grab a reader’s attention! Meaning, if you are still reading this right now and you haven’t hit the back button then you are actually interested in what I have to say. More likely, you really need those blog writing tips to help build a brilliant, large and engaged audience.
These blog writing tips will keep your audience reading your posts longer, encourage them to take heed of your call to action or to navigate to one of the internal links on your blog where you will provide them with more great information and further highlight your expertise.
The only way that to achieve this by following;
3 Blog writing tips that you can use today to make your readers get to the punch line!
Content plays a huge role in this. It has to be quality, it has to provide answers to questions or make people smile and laugh. But, it is not all about content.
Have you ever sat there and rolled your eyes as someone tells what you know to be a really really funny joke, and they just get it all wrong (It’s usually women, and please don’t bombarded me with hate mail, it is simply my observation!). Anyway the point is you have to tell the joke correctly in order for people to understand the punch line. The key to learning how to write blogs is, producing content in a way which is going to keep the reader engaged until they get to the call to action.
There are 3 ways to do this.
1. Keep it short.
In my opinion some of the all time classic jokes are “Knock Knock” or “a man walked into a bar”. Why? Because they are short and to the point. That is what you should be aiming for.
Use short words, short sentences, short paragraphs, bulleted lists and short pages.
No company brochures, Slim it down.
2. Go from the B in Bang!
Think of the 3 second rule. You have to grab the reader by the balls and stop them from leaving.
The title is pivotal; if you get this wrong then people don’t even click to know more.
Decide what is the most important information to communicate and highlight it with headings, bold script and other visual aids.
Put the most important information at the beginning of headlines and paragraphs. Don’t treat it like a joke.
Place the most important words at the beginning of page titles, headlines, subheadings and links. The most important words are your keywords, which are the words and phrases that people will use to find your content via search engines. Click on the following link for information on keyword selection and placement, click here.
3. Keep it Simple
I refrained from using “keep it simple stupid”. I have already insulted women; I don’t want to alienate everybody else!
Not everybody has a master’s degree in nuclear physics so don’t treat them like they do. Just because you know what a word or phrase means, don’t bank on the fact that everybody else does.
- One Message per post
- One or two ideas per short paragraph.
- Choose common words over more complicated words it makes it easier to scan.
- Delete fluff. Make sure every word has a place on the page and adds to the goal or message you are trying to deliver. If not, delete it.
Short, simple and to the point: these qualities are online marketing web copy writing essentials; whether you are crafting messages for emails, blog posts or articles. The sooner you get used to implementing them into your everyday copy the easier it will be to get the reader to get to you call to action.
Knock Knock?……
You reply, “Who is there”…..
I don’t know because you haven’t left a comment yet to let me know who it is and share your copywriting tips with me.
This article was written for Business 2 Community by Connor Brooke.
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Great tips,James. Another thing I try to do is include bullets, highlighted words, white space – stuff that really makes the piece scannable. In a few seconds the reader can see what it’s about and hang around to learn more if they’re interested.