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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
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    • Crypto Games
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    • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Ethereum Casinos
      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
        • Crypto Loan Sites
        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
        • DeFi Staking Platforms
        • DeFi Swap Exchange
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        • Buy Bitcoin AU
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      • Bitcoin Mining Sites
        • Best Coins to Mine
        • Ethereum Mining
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        • Financial PR Agencies
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        • Web3 Marketing
  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
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      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
    • Buy Stocks
      • Buy Shares UK
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Capital.com Review
      • Copy Trading Platforms
      • Demo Accounts for Stocks
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Brokers IN
      • Best Forex Brokers UAE
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      • Best Stock Brokers ZA
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      • Best Forex Signals
      • Best MT4 Brokers
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
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      • Oil Profit Review
      • Prime Advantage Review
      • Quantum AI Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Automated Trading
      • BitAlpha AI Review
      • Bitcoin 360 Ai Review
      • Bitcoin Blueprint Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
      • Litecoin Mining
      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
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      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • NFT Trading Card Games
      • Sport NFT Drops
      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Shares UK
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers CA
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    Digital & Social⟩Blogging

    23 Terrible Blog Marketing Tips You Should Ignore

    author imageKane Pepi Last updated: 1 July 2013
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    The meteoric growth of web content has come with a crop of experts, who range from totally qualified to less than able to give sound advice. It’s truer than ever to take advice you find online with a grain of salt, particularly when the health and success of your small business is on the line. There’s blog marketing tips out there that can revolutionize your company, and there’s pieces of advice that are sure to hurt more than help.

    Here’s the truth: the business of web content is really new. So new, in fact, that leading experts like Joe Pulizzi and Ann Handley are the first to admit they’re essentially students of the practice. Any content marketing expert who offers blog marketing tips without advice to look at your metrics is probably full of baloney. Here are 23 of the least helpful pieces of advice floating around that could actually harm your SMB’s inbound marketing strategy:

    terrible blog marketing tips

    1. Blog Every Day

    But, wait. Why shouldn’t I blog every day? Loads of the world’s best blogs publish content daily, like HubSpot, Content Marketing Institute, and Marketing Profs! Here’s the difference: each of these brands have multiple staff members committed to creating content. Significant resource allocation can result in really great content, and lots of it.

    The average SMB can’t always afford to dedicate an entire staff member to content creation. Trying to squeeze 7 blog articles a week into your already-full schedule probably won’t result in the type of content people or search engines want to recognize. In fact, Google’s quality guidelines state that your web articles should be as high quality as print publications. Anyone who suggests you publishing often, regardless of whether the final product resembles anything good or not, is probably not a content marketing “expert” you should follow.

    2. You Don’t Need SEO

    “If you write great content, people will come.” If you know how this piece of advice works, please enlighten us, because we’re downright confused. 89% of consumers begin performing product and service research on a major search engine. This means that unless your blog is SEO-optimized, they’ll probably land on your competitors’ website instead. Blogging without attention to SEO is certainly possible, but it might not yield the results you want.

    3. An Optimal Keyword Density is 4%

    Yikes. This particular whopper among blog marketing tips is so 2008. Google’s Matt Cutts has never actually said that keyword stuffing is penalized, but he has said that the search engine rewards natural writing. It’s pretty hard to create quality content with such a high keyword density.

    4. Keep Posts to 300 Words

    Be very, very afraid of absolutes which can’t be verified. 300 words probably isn’t the optimal length for the majority of your blog posts, because it’s pretty darn hard to provide value in just two paragraphs. Small business expert Jeff Korhan addresses this issue perfectly, writing that optimal blog post length “is not the number of words, but achieving a complete message with nothing more to add or take away.”

    5. Exchange Links with Other Bloggers

    Why shouldn’t you trade links with other bloggers? It’s free, easy, and results in great SEO, right? Well, wrong. It’s actually against the rules, and websites which excessively trade links can be banned from Google’s index. There’s certainly a chance that you won’t get caught, but it’s probably a risk that’s just not worth taking.

    6. Any Image Online Is Fair Game

    There’s some content marketing practitioners out there who truly believe that as long as you credit the website where you obtained an image, its fair game for use.

    a man stealing a computer

    Image Credit: PhotoStock/freedigitalphotos.net

    While we’re in no position to be handing out SMB legal advice, stealing someone else’s intellectual property can land your company in some seriously deep hot water and steep fees.

    Rely on tried-and-true sources for royalty free images, like freedigitalphotos.net or stockfreeimages.com.

    7. Subscribers Are the Most Important Metric

    Here’s the thing: there is no single blog marketing metric that matters more than others. In fact, if there were a perfect inbound marketing metric, it would be closed-loop analytics, a measure of the campaigns and contents which result in closed customers. You’ve got to examine your page views, call-to-action (CTA) click-throughs, and subscribers in tandem to determine the overall health of your content marketing. Subscribers are a measure of how well your content engages your audience, but it’s no measure of whether you’re even engaging the right people to begin with.

    8. Be Controversial

    There’s a difference between taking a stand on issues that matter when it reflects well on your company, and haphazardly stirring up controversy to get attention. Being controversial for the sake of being controversial will certainly get you attention, but it’s not professional, and the spotlight can fade pretty quickly.

    9. Newsjack Often

    Should you address breaking news items that have a direct impact on your industry? Absolutely. Should you leverage national tragedies to get some attention, links, and readers? Nope, a million times. As David Meerman Scott points out, frivolous newsjacking of tragedies leaves a bad taste in people’s mouth. When people are suffering, limit your media to positive thoughts, and helpful information.

    10. Comments Are King

    Advice to sprinkle your comments far and wide over the internet may have once worked, but it surely doesn’t anymore. View commenting on other blogs as a means to network with other bloggers, not build links to your website.

    11. Content Marketers Aren’t Social Media Marketers

    Your content marketing strategy will suffer if you hit publish, and sit back to relax. Content marketing and social media can’t exist in silos, and this is becoming one of the worst blog marketing tips as social signals continue to matter more to SEO. A promotion strategy matters in an era of content abundance. Can you think of a single content marketing expert that doesn’t do social media well? We can’t, either.

    12. Strive for Page Views

    No one knows the formula for viral. If your entire content marketing strategy revolves around emulating BuzzFeed or Upworthy in hopes of getting 20,000 hits, your actual prospects are going to be left pretty confused. Going viral is certainly fabulous, but if these prospects don’t convert into leads, there’s little value. Write content that’s life changing to your buyer personas, whether that means you’ll get 200 or 200,000 page views.

    13. There’s No Such Thing as Black Hat SEO

    Oh yes, there definitely is. Negative SEO is a real phenomenon, and relying on optimization tactics from 2007 is likely to get your blog banned faster than you can say “spam.” While this list isn’t comprehensive, the following blog marketing tips are definitely in the black hat realm:

    • Keyword Stuffing
    • Article Spinning
    • Plagiarism
    • Hidden Text
    • Excessive Internal or External Linking

    14. You Can Outsource for Cheap

    This isn’t the biggest lie among blog marketing tips. You can outsource content for less than a penny per word, but it’s probably not going to be very good. More than likely, it won’t help you generate leads, subscribers or revenue. You can pay for experts and reap the rewards of being recognized as a thought leader, or you can fill your site with cheap content.

    15. Don’t Write to an Audience

    Well-meaning marketers may try to write in order to please everyone. The problem with this candidate for the worst blog marketing tips is that it’s a great idea in theory, but rotten in practice. By trying to write content which appeals to everyone, you’ll manage to capture the hearts and minds of no one. Besides, Gleanster Research has found that engaging with highly-targeted content is correlated to sales, not engaging with general articles.

    16. Don’t Collaborate With Competitors

    Not caring about competition

    Ignoring your competition could definitely qualify as one of the most dangerous blog marketing tips. The ancient adage “keep your friends close, and your enemies closer” could have been written about content marketing. Perform competitive analysis regularly, and write amazing guest posts for blogs in your niche. You’ll win in the end when you capture their audience.

    17. Content Calendars Inhibit Creativity

    Content marketers are creative souls. However, creativity doesn’t supersede organization, and there’s no excuse to ignore the benefits of an editorial calendar. Use a content calendar as a tool to ensure you’re providing sufficient variety, and targeting the right keywords over time. When the creative urge strikes you, there’s no law that says you can’t ignore your editorial calendar. Anyone who tells you otherwise is giving out silly blog marketing tips.

    18. You Can Edit Your Own Work

    You can edit your own work, but you can’t type directly into WordPress or Blogger, spell check, and hit publish. You’re going to make mistakes, and your readers will call you out on it. Have a colleague check your work before you publish, or at least give yourself a few hours to step away and proofread with fresh eyes.

    19. Variety Doesn’t Matter

    Even brilliant content marketers can get stuck in a rut. It isn’t pretty, and becoming boring can wreak havoc on your blog subscribers and social shares. Anyone who tells you that you should identify a very narrow niche is guilty of handing out bad blog marketing tips. Strive for variety within your industry, and avoid becoming stagnant.

    20. Don’t Consider Lead Generation

    No one wants to be a pushy marketer. One of the most devastating blog marketing tips involves not using CTA buttons at the bottom of your content, and assuming your prospects will become leads on their own if they’re interested. Think about it for a moment. You’re really expecting a reader to dig through your website until they find a landing page, and then convert? With rare exceptions, CTAs definitely aren’t pushy. They’re just good business.

    21. Don’t Use Sources

    Let’s be clear: using sources does not mean you don’t know your stuff. It just means that you performed a research, and were kind enough to give credit where credit is due. Google and your readers will appreciate the fact you looked deeply into the topic before publishing. Even the world’s brightest minds writing PhD dissertations provide tons of credit to sources.

    22. Repeating Topics Is Just Fine

    Repeating topics is fine, if you’re providing updates or a new level of value to something you’ve already covered. Otherwise, republishing or spinning content can look pretty spammy.

    23. Be Consistent, No Matter What

    This isn’t the most unfounded of blog marketing tips, but it can certainly be misinterpreted. There’s a research which indicates blog readers react well to consistency in publishing, but any marketer would be foolish to stick with something that just wasn’t working. Review your metrics, remain on your toes, and be prepared to pivot when something isn’t yielding the results you want.

    What are the most dangerous blog marketing tips you’ve encountered during your content career?

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      This article originally appeared on Writtent.com: Internet Marketing Blog. and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Kane Pepi

    Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly

    … View full profile ›


    More by this author:
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      Discuss This Article

    Show Comments (2)
    Add a Comment
    • Ken Mise says:
      July 1, 2013 at 9:48 pm

      I hate receiving emails offering to exchange links. Don’t these people pay attention? Matt Cutts has a new video out addressing whether to link early in a post or late. He prefers early but as far as page rank flow is concerned it doesn’t matter. Great job here.

      Reply
    • Monica says:
      July 4, 2013 at 8:48 am

      Excellent article, preach it!

      Reply

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