Jay LeonardAs a small business owner you have probably been told that you need to create fresh content for your blog on a regular basis so that the search engines find you. If you’re doing this regularly you’ll begin to develop an online community of regular readers, build up your trust factor and increase the chance they will do business with you. Great! But what happens when you just simply cannot come up with blog post ideas that are suitable?
Well first off it happens to all of us. The simple fact is that if your aim is to produce quality content that directly relates to your audience and empowers them to take action and join your email list, then you need to produce content. There is no way around it. Yes you can outsource it, and there are many good freelance writers out there that will provide copy for you, but ultimately you still need to be able to provide them with blog post ideas around the content you want to publish.
But what if you have no great blog post ideas?
As an entrepreneur and a business owner you have a wealth of knowledge about your business and this is the fuel for the content it can generate. You just need to get your thinking hat on. It doesn’t matter if you’re a tree surgeon, a mechanic or an accountant; there is information you can provide to your customers which they will value.
Let’s say, for the sake of argument, you’re a beauty salon owner (It was a suggestion, trust me, I don’t frequent beauty salons!). Here are 15 blog post ideas for your small business:
- 6 Ways to prepare your feet for those fabulous high heels.
- Does Waxing Hurt – This and 3 other Myths expelled!
- What accreditations should a beauty salon have?
- Strappy sandals and Painted Toes a Match Made in heaven!
- Will threading my eyebrows make them grow back quicker?
- Why every women deserves to look and feel like a Supermodel
- How to get a salon finish when painting nails yourself
- Long or Short Nails – Which do men prefer and why?
- 5 Tips to hands that are as soft as a babies bum
- The 7 biggest waxing mistakes (and how to avoid them)
- The easiest way to paint your toe nails.
- Why having a Skin Peel is Great for reducing wrinkles
- The best way to avoid chipping your nails
- How to get silky smooth feet
- The easy way to repair a broken nail
- Household ingredients you could use to add a sparkle to your appearance.
- Trim back your nails safely and stylishly
- 3 different nail styles sported by celebrities.
- Free your nails of your cuticles in 5 steps.
- Perfect Nails are a girl’s best friend.
As you have probably guessed by now I have very little knowledge of what goes on in beauty salons and long may that continue! The point is, just think about the desired outcome of what a potential business partner or client would expect from your experience.
If it is to feel like a supermodel, then write about it. If it is to change the oil filter on your car then tell them. If it is to file your own self-assessment, then give them the advice to do it.
Some people will always gravitate to doing things for themselves and that is just fact. Others will hunt out the advice and that could come from you or your competitor. Whose advice would you rather they follow? Wouldn’t it be better that you are seen as the business owner that has helped them?
Yes, it might mean that they don’t come to you at first, it might mean that they read your information, join your email list but never actually make an appointment.
What if that woman (and I say woman because fewer men go to beauty salons!) who usually does her nails herself is going to a formal event? She might decide that she will get a manicure, pedicure and a face mask.
What about another woman who has been reading your blog ideas and following your tips on how to make her skin silky smooth is getting married and she has decided that for her special day she wants the full works and brings in the entire bridal party for the same.
Can you see the benefit of offering expert advice, alongside your marketing message positioning your service, highlighting your expertise and building trust?
Get a pad and pen out jot down all things that you think your clients would find useful. In fact go a step further, ask your customers what they would want to know. What are the most common questions that they ask? These will possibly be the best blog post ideas that you will ever get. Then all you have to do is create that content and tell your audience about it.
This article was written for Business 2 Community by Jay Leonard.
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Hi James,
Really simple post.Thanks for the post.Keep it up james.