Twitter Facebook LinkedIn Flipboard 0 10 Ways Businesses Can Blog Better What makes a business blog good; what makes it bad? We take a quick look at 10 ways any business can (and should) improve their blogs with minimal time and effort. After all, a blog is an online asset and investment in your brand’s future. 1. Ditch the Promotion Too many businesses headline their content with, “This product changes lives!” and other overtly promotional titles. If people want to learn how a product or service beats out the competition or what a company does, they’ll read a review or press release. Keep the promotion to a minimum and only blog about yourself when you have a major announcement. 2. Engage With Topics The trick to better business blogging is to find topics that are worth talking about. “But how do I do that?” you may ask. Well, here are a few tips: Look at what the competition is doing and do it better. Find trending news articles and write commentary from a business’ point of view. Choose topics that are semi-related to your services and products. 3. Brevity Wins There’s no need to publish 5,000-word posts. To start with, doing so takes time and ruins the quality and conciseness of quality posts. Instead, break large topics into manageable chunks and keep them between 400 and 600 words. 4. Make Them Skim A “skimmable” post is one with quick points, lists, and easy to scan and comprehend facts. Formatting Top 10s, How-To articles, and similar posts is easy when you have a good topic. This increases readability and allows inpatient readers to remember the cliff notes. 5. Use Multimedia Inject pictures, videos, and infographics into your posts whenever possible. They need to be relevant, of course, and actively add to the content. Visuals take the monotony out of reading and give blogs substance. 6. Authoritative Linking Use links to outside resources to prove that you know what you’re talking about. Too often, businesses fear this will take visitors away from their sites. Taking a deeper look, however, we can see how outbound links increase inbound traffic and show that a blogger has done his or her research beforehand. 7. The Call-to-Action Every business-sponsored blog should incorporate a call-to-action at the end of a blog. This is a small section that explains how you, the business, can help readers solve the topic (usually a problem or question). Add a link to your site, a phone number, and keep it short. 8. Drop the Formalities It’s a blog, not a press release. Use tight language but don’t fall into jargon-heavy, press release-style diction that bores readers after the first sentence. Try a conversational tone on for size and talk directly to the reader, not the customer. 9. Query Feedback Check up on how each post does in terms of visits and social shares. Next, you can ask your followers what they think of particular types of content. Combined, these investigations can help you write topics that are better received and reach more readers. 10. Revise For the love of blog…always revise your posts. Small spelling and grammar errors make your posts look amateurish and the opposite of professional. At Grammar Chic, Inc. we specialize in editing and helping whip business blogs into respectable shape. Have questions? Let us know at 803-831-7444 Twitter Tweet Facebook Share Email This article originally appeared on Chic Content Marketing and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future ofView full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?