http://mkt.roambi.com/2015-data-use-reportCan you believe that only 0.5% of all data created is ever analyzed? When we think of how quickly data is generated and how difficult it can be to understand, it shouldn’t be too hard to believe.

We have access to more information than ever before, and that information is growing exponentially. With new information literally right at our fingertips, shouldn’t we turn it into something useful, like insights that drive and improve our business and personal lives?

Businesses that are able to use operational, customer, competitive and industry data have a distinct advantage over their competition. Unfortunately, despite the availability of data, many business leaders have trouble analyzing and understanding it.

We surveyed more than 1,500 data users like you, to understand factors like:

  • The types of professionals that use data.
  • How people use data.
  • How often people use data.
  • And much more.

Read on for a few key findings from our 2015 Data Use Report.

The Portrait of a Data User

It’s estimated that there’s anywhere between 11,000 to 19,000 data scientists worldwide (reminder: there’s 7 billion people in the world, which means about 0.00015% are data scientists). If you’re not one of them, it’s still possible for you to easily understand data.

In the past, only data experts could extract meaningful insights from business data. Today, with the right tools, anyone can gain value from analyzing data. Many companies are producing a lot of data from systems like:

  • Google Analytics.
  • QuickBooks.
  • Salesforce.
  • Microsoft Retail Management System.

Depending on your job function, you may need to access one of many of these systems to keep up with the pace of business. In fact, 97.91% of our survey respondents use data at least once a week.

And, on top of that, typical data users encompass different industries, company sizes, job functions and more. These sample stats from our respondents prove it:

  • Industry: 77% technology, 9.34% pharma or healthcare, 8.56% retail.
  • Company size: 6% at companies with 1,000+ employees, 14.57% at companies with as few as five employees.
  • Job function: 78% sales or operations, 20.9% executive, 17.4% business management.

Data Insight Is Old School

But, the real issue here lies in the way we attempt to analyze and access our data. That’s because data insight is still old school.

Most data users no longer reply on outdate techniques like computer printouts, but 68.65% of professionals say they still use spreadsheets or a system that easily exports to Excel. This is a problem for a number of reasons:

  • The quality of spreadsheet data can be questionable when multiple team members make updates to it.
  • Spreadsheets are only easily accessed from a desktop. Pulling up static numbers on a mobile screen is less than inspiring and creates opportunities to misread the information.
  • Updating data and collaborating across teams can be difficult.

Luckily, there is a way to modernize the way we access data, and it can be found within mobile solutions.

Future-Proof with Mobile Data

The truth is that most of us are always on the go. And, our need to access business information is no different. According to our survey, 93.4% of respondents conduct business while mobile. Of those respondents, 57.48% conduct mobile business every day.

When correctly optimized for mobile, data can be visualized in reports that anyone can use to gain insights and make informed decisions. Data users need to look for a fully native app that is optimized for whatever device you prefer.

Learn why business professionals across the world use mobile visualization tools for deep-data insights. Download our free 2015 Data Use Report, to learn how professionals can access and analyze data for business-boosting results.

How do you use data? Share your story below. Use the comment form to tell other business professionals how you access and analyze data.