There’s been a tremendous buzz around data analytics for a while now and it’s loud and clear that it’s only going to grow. With advancements in AI, it’s possible to process vast sets of data to get accurate information that can transform a business.

You can get in-depth information about your customers, their actions, and how best to pull them through the marketing funnel. You can personalize content, improve your advertising performance, and do a great deal more.

It’s essential for any business to involve data analytics in their operations. You need to get your foot in the door especially when your competition is doing the exact same thing. The fastest mover may become the one who has the greatest edge in the future.

There are several benefits that will come from making data the driving force of your operations:

  • Improved personalization in communication and customer service
  • Identify trends in your business with accuracy as you can predict changes in demand
  • Use it to track and understand your competition better
  • Increase efficiency by improving your own operations

There are many more ways that data analytics can transform your business. For example, by helping you find the best talent using data and AI algorithms to process applications.

All in all, using data to inform your decisions and strategies wastes fewer resources and saves time. It also increases the likelihood of successful outcomes.

So, how do you implement data analytics into your business? To start with, you need to have the mindset and the traits of a data leader. When you embody the attributes of a leader, you’ll be able to carry your business through changes over the long run.

Let’s take a look at some of the traits of a data leader that you can develop.


Using data to power your business decisions is important but it doesn’t mean that it’s a good idea to add it without a clear plan in place.

Hiring analysts and adding new tools must lead to improvements over time. As a data leader, you need to discern between hype and how to gain real benefits from data analytics. You can spend a great deal of money and time processing your existing data and getting information that’s not actionable.

Before introducing data analytics and applying it, chart a clear strategy, and plan a data architecture so that they have a clear and measurable impact on your business.


A data leader is one who ensures that the right people in their organization have the training and skills necessary to work with data.

You also need to recognize that using data isn’t the domain of only the data scientist or any other data specialist in your organization. Various members in your organization such as sales, marketing, and customer support deal with people. Training them can help them get data and insights that impact how they interact with customers.

The right information can ensure that they’re using the best content at the right time and in the right place for greater conversions.

Possessing Technical Knowledge

Data management is possible when you have the technical skills needed to make important decisions. This means that you’ll need to have an understanding of programming languages and mathematics. You also need to develop an analytical mind.

Fortunately, there are a number of online sources available where you can develop your data skills. There’s a good amount of free information in the form of blogs and videos. You can also sign up for affordable online courses.

Once you’ve built a solid basis, it’s a good idea to update yourself by reading books, journal publications, and by following podcasts.

Using the Right Tools

‘A bad workman blames their tools’ certainly does not hold good when it comes to data analytics. The right tools are essential for you to make sense of how people interact with your brand on your website, social media, and on other platforms.

Analytics tools can also help you by offering insights into your marketing campaigns and how to optimize them for the best results. It’s vital to do disciplined research and to have a proper understanding of what your business’s needs are. When you know what outcomes you want to achieve and the activities you’d like to measure, you’ll be able to work with the right tools effectively.

Building a Data Culture

Introducing data to business operations is a disruptive process that’s uncomfortable. Even though the outcomes can be worthwhile, you still need to ensure that you’re managing transitions well and supporting your staff.

You need to lay down the groundwork for data-driven processes to become the norm over the long term.

This means that you need to have good communication and coordination skills. You’ll have to troubleshoot while changes are taking place and you have to boost employee morale. In short, your leadership traits truly come into play when you’re building not just new processes but also driving cultural changes in the business.

One of the key changes you may have to make is to breakdown silos within your organization. You’ll need to develop cross-functional teams and ensure that people with different skill sets are able to work together. As a leader, you need to support all these changes by maintaining a strong and positive attitude and by leading by example.


Being a data leader and making new technologies like Big Data and Analytics a part of your business is a challenging task. A good place to start is to develop the attributes you need to become a data leader.

We’ve explored some key traits that will help you to understand and guide your business’s growth with data. Focus on building your knowledge and skills and you’ll make impactful decisions for your business.

Read more: