Emerging markets are expected to consume more enterprise storage than more developed regions, according to a new study published by research firm International Data Corporation (IDC).

“Central Europe, Middle East, and Africa (CEMA) will surpass Japan in terms of enterprise storage end user spending in 2014,” according to researchers.  “By 2015, Asia/Pacific (excluding Japan) . . . will unseat a struggling Western Europe as the second largest region behind only the United States.”

These emerging regions are being fueled by long-term demands for new storage infrastructures, according to Natalya Yezhkova, a research director at IDC.  Despite strong growth in this sector, storage efficiency and recent innovations are expected to dampen some of the demand over the next few years.

Credit: Commons/Flickr
Credit: Commons/Flickrenterpris

Organizations around the world are on track to buy 138 exabytes of storage system capacity in 2017.  Despite technologies that create more efficiency in data storage, researchers predict that annual sales of storage capacity will grow by more than 30 percent every year between 2013 and 2017.

Growth will be slower than in previous years.  Organizations added 65 percent more storage space in 2005 and 59 percent in 2006 and 2007.

There are several factors that are limiting customers’ purchases of new capacity.  These include data deduplication, data compression, thin provisioning and storage virtualization.  These methods reduce the amount of space consumed by a given bit of information which helps prevents clients from overbuying storage capacity.

IDC estimates more than 102 exabytes of external and 36 exabytes of internal storage system capacity will be sold in 2017, up from just 20 exabytes of external and 8 exabytes of internal capacity in 2012.

Many companies providing data and cloud storage solutions are seeing growth in demand.  Cloud solutions is becoming a formidable alternative to traditional enterprise storage hardware.

Anchor, a company founded in 2011, enables clients to sync, share, and recover their files through the cloud.  The San Francisco-based start-up targets business organizations and competes with the likes of Dropbox, Sugarsync, SkyDrive, and Google Drive.  Anchor’s technology includes 448 Blowfish encryption to ensure data security, file access on mobile, and real-time backup.

In terms of enterprises’ storage spending, the annual average growth rate will be 4.1 percent, hitting $42.5 billion in 2017.  Consumers are expected to store 36 percent of their content on the cloud by 2016.