If experience is the key to building a brand, it is also fundamental to the creativity, efficiency, and 272446_l_srgb_s_gl[1]growth of organizations. The ideal experience means getting insights delivered at the moment of decision to all processes and people – data experts, executives, decision makers, and consumers.

For data experts, data is mashed up from different places and different sources, creating new data flows and new understanding. Insights and predictions are delivered to different audiences in the right visualizations.

For executives, data arrives as up-to-the-minute statistics on sales, trends, and markets. Statistics are analyzed based on recognized patterns, generating reliable predictions and impact models if adjustments are made. Executives can look at risk factors, such as customer behavior, competitive pressures, and external influences.

For industry decision makers, the range of applications is endless:

  • A transport company can track truck routes and idling time to minimize fuel costs and improve on-time deliveries.
  • A university can track student attendance, use of campus facilities and online coursework to predict if a student is at risk of dropping out.
  • A retailer will track customer purchasing patterns to score advertising and marketing performance. It can leverage data about competitor pricing, consumption trends, and supplier availability to support moment-by-moment pricing and inventory management decisions.
  • Telecommunications and utilities companies will monitor network health in real time to dispatch repair crews and prevent outages before they happen.

For consumers, data translates into delivery of just-in-time advertising or instant updates to inform smart decisions, for example, traffic flow to the stadium on the night of a big game or product availability. Integration of online and bricks-and-mortar channels can also provide a better customer experience.

Whatever our activity, data will play a greater role in everything we do. But it can only happen when organizations base their strategy on single-platform data with the vision of pulling data together from wherever it resides.

According to global IT market intelligence specialists IDC, within five years the distinction between transactional and analytical data will fade. Companies will transform their business in ways that are currently unimaginable and insights will become ingrained in the DNA of processes and people. It will be finally possible for you to run a real-time enterprise that simultaneously transacts, analyzes – and acts.

You can find out more in Blueprint for Success: Ingraining Insights into the DNA of People and Process, our exclusive IDC interactive infographic. It makes clear why businesses, as well as IT, can and must transform in order to be able to run a real-time enterprise that simultaneously transacts, analyzes, and acts.

SAP’s vision for a real-time data platform offers a fundamentally new approach to data processing. By unifying all data assets into a single environment, it greatly simplifies the IT landscape and helps unleash the power of data. Learn more at www.sap.com/realtime_data.