Just because it’s big, doesn’t mean it’s bad so don’t be afraid of it. It’s helping the CDC save you from the closest flu outbreak, it’s fighting pirates, and it’s also helping sales & marketing departments everywhere.

It’s big data and it is a big opportunity for business despite the bleak economy.

How is it doing these things? Well by just being big data. Each year companies and collecting more and more data on their customers, their products, what’s being said about their products on social media, and so on. They’re taking this big data information and making intelligenct business decisions as a result.

Intelligent business decisions like targeted offers, reaching out to you at the right time, and personalizing their message when they do it.

Don’t be offended, they’re just taking something you give them. Because in case you didn’t know, you’re a generator of big data. Think about it, if you’re a G-Mail account holder, you’re most likely always signed into Google. So when you search “enterprise mobility” Google takes a note. In fact, your searches and click patterns are enough data to almost accurately predict what you will buy next.

Crazy right?

Businesses must get on board with big data, those who won’t are going to be living in the past pretty soon. According to the infographic below, the world’s data should have already surpassed 2.7 zettabytes by this past December.

So how can you turn all this big data into big opportunity? You get started by analyzing your data with three key questions:

  1. Figure out your baseline
  2. Discover what drives your business
  3. Get to know your customers and their needs

Then you need to get the right people in the right places. According to the infographic, 53% of companies surveyed noticed a big gap between the availability of the data and their ability to analyze and gain insights.

That’s why you need to make sure you have found and prepared your talent for this big data revolution.

For more insights on big data, check out this infographic below. Enjoy!

Read more: Forget Big Data – Get Your Little Data Right!