It is a common knowledge that in order to remain competitive and thrive in today’s business landscape, having the capability to make data-driven decisions is a must. This is especially true in marketing, where, fortunately, mountains and mountains of customer data are being pushed and processed across a variety of digital channels, just waiting to be mined and analyzed by marketers.

Customer data is just one of the most crucial assets any businesses can have through the so-called Big Data, i.e., the huge data sets that can be processed to reveal patterns, trends, and associations between a plethora of different human behavior and interactions.

However, in order to take advantage of big data in marketing, marketers should first have the right systems and tools in place, since most of the big data come in unstructured form. Unstructured big data refers to information that doesn’t fit the rows and columns of conventional databases and includes emails, social media posts, video content, among others.

As more and more businesses generate unstructured data, the need for new big data platforms such as cloud analytics has increased significantly over the past recent years as well. This, along with other notable big data facts is featured in the graphic content below from Digital Marketing Philippines, which discusses in detail the top big data trends business owners and marketers alike should look out for in 2019:

  1. More companies to use the cloud to act on big data.
  2. Strong need for companies to manage unstructured data.
  3. Increasing important of streaming analytics.
  4. Data warehouse optimization remains the most important big data use case.
  5. More companies to see big data as the biggest disruptor in sales and marketing.

To learn more about big data and how current companies are taking advantage of this trend, check out the full infographic below.