One of the most common requests I see online is the need for a better analytics option than just the basic one offered by either google analytics or SharePoint. Whether the reports available don’t provide enough information or they simply just don’t populate in the new version of SharePoint 2013, the message is clear: Advanced Analytics are needed.

Here are three tips to get you on your way:

  • Plan and organize an adoption strategy for SharePoint.

Before you take the plunge and invest in a business software to increase your portal productivity and adoption levels, make sure to think about goal planning and organizing a strategy beforehand. It’s important to set goals within the SharePoint portal so you can understand what the status of your portal is before you implement analytics and optimization solutions. Is your portal aligned with key business goals? Where would you like to see portal adoption rates in six months, one year, or five years? After you have set these goals, an advanced analytics tool can help your goals reach fruition by providing valuable metrics on internal usage.

  • Allocate goals to specific employees.

By setting up a series of goals for your employees to reach within a certain amount of time, you can ensure that your employees will be taking full advantage of the SharePoint portal and all of its offerings. Analytics reports can identify who the primary stakeholders are in your portal, thus you can allocate goals and responsibilities to them to further organize and increase efficiency.

  • Utilize reports to discover whether your SharePoint portal is reaching business goals, stagnant, or plummeting.

The possibilities are endless once you begin implementing an advanced analytics and reporting solution. The ability to understand exactly what’s going in your portal is dramatically improved, allowing you to connect with your users in new and interesting ways.  The portal should serve as a power source for inspiring collaboration, communication, and productivity. By taking advantage of in-depth analytics reports, you finally have the capability of managing the portal holistically.

The End Result: A More Productive User Experience

SharePoint has what it takes to improve productivity, communication, and collaboration within an organization. However, SharePoint cannot take on this daunting task alone. Essentially, SharePoint and Analytics complement each other in a sort of symbiotic relationship. To have a SharePoint portal without advanced analytics and reporting is like looking at a glass house; there’s a beautiful and advanced infrastructure- yet nothing may be happening inside. The addition of an advanced analytics solution not only improves the user experience, but helps organizations to achieve ROI.