As a business owner, taking advantage of local SEO services can be the key to success in the increasingly online market. Understanding the essence of these services and their potential impact on your business is crucial—since a robust local SEO strategy is akin to a roadmap, guiding potential customers right to your doorstep. In this article, we’re going to break down what local SEO services entail, why they’re pivotal for your business, and how to choose the best ones for you. We’ll also share our top picks for leading local SEO service providers. Additionally, we’ll give you a crash course on how to optimize local SEO on your own and wrap up by discussing the true worth of investing in professional local SEO services.
What Are Local SEO Services?
Local SEO refers to a series of methods aimed at enhancing a website’s visibility on search engine results pages (SERPs) in specific local markets. The services offered under this umbrella include optimizing online content, using geo-targeted keywords, managing online reviews, and developing an effective ad strategy.
The principle behind local SEO services is simple. When a customer types in a search like “coffee shop near me,” search engines need to know which businesses are in their area to provide relevant results. Local SEO services ensure your business is among those search results, making it easy for customers in your area to find you.
Specific strategies under local SEO services include refining website content with location-specific keywords, managing Google My Business listings, encouraging and responding to online reviews, and designing ad strategies that target local audiences.
In short, it’s about trying to make your business more noticeable to prospective customers in your locale, thereby increasing footfall or web traffic.
For instance, an ad strategy involving pay-per-click (PPC) campaigns can be very effective as part of local SEO. It allows businesses to target specific geographic areas, ensuring ads are seen by potential customers in the vicinity. In other words, these localized ad strategies help increase the business’s visibility and drive local customers to the website or physical store.
Why Is Local SEO So Important?
The question of why local SEO holds such importance is easy to answer when considering current consumer trends. The prevalence of “near me” searches and other location-based queries on search engines is skyrocketing. Customers are increasingly looking for convenience and immediacy, whether it’s finding the closest coffee shop, bookstore, or car repair service.
Is Local SEO Useful For Your #Business?
Small businesses may gain a lot from local search; in fact, local information makes up 46% of all Google searches, so if your business isn't prepared, you could be losing out on customers. pic.twitter.com/r52z7YdOnh
— Incrementors Web Solutions (@incrementorsusa) July 21, 2022
Local SEO services help businesses tap into this growing pool of local searches. Generally, the higher a business ranks in local search results, the more clicks its website receives, leading to increased customer interaction and sales.
In addition, local SEO services help build credibility and trust in your brand. A prominent presence in local search results gives your business a seal of approval in the eyes of customers. It tells them that you are a well-established, reputable player in the market.
What to Look for in the Best Local SEO Services
The search for the best local SEO services can be daunting. Several key considerations can help streamline the process, however. The best local SEO providers should offer a clear, well-defined strategy that is uniquely designed to meet your business’s needs.
Firstly, look for providers that demonstrate a thorough understanding of local SEO and its nuances. They should be capable of crafting an ad strategy that effectively targets your local audience. This involves using location-specific keywords, optimizing for local searches, and managing local online reviews.
Additionally, you should consider the track record of the local SEO service provider. Evidence of successful campaigns and positive client testimonials and reviews are absolutely vital to assess their competence. The provider should also be transparent about their methods and be willing to communicate regularly about progress such as offering live analytics and progress reports.
Lastly, look for adaptability. SEO trends are continually evolving, and the chosen service should be able to keep pace. The best local SEO services should adjust their strategies based on changing algorithms, industry trends, and your business’s performance and needs.
Best Local SEO Services
Let’s take a look at some of the top local SEO services that have proven to be beneficial to a variety of businesses. These agencies have not only demonstrated their skills in the field but also earned recognition for their stellar customer service and strategies.
Smart Sites: Driving Impactful Results
Smart Sites is a digital marketing agency that stands out as one of the best local SEO services due to its comprehensive suite of offerings and impressive results. They claim that clients typically see their organic site traffic double within six months of launching an SEO campaign.
Smart Sites’ range of services includes SEO analysis, technical SEO audits, link-building, mobile SEO, and SEO copywriting. What makes them stand out is their custom pricing model, which is designed to meet your specific needs and goals.
They work with businesses across various sectors, providing personalized attention through a dedicated project manager and real-time marketing reports.
Their high-quality services combined with their adaptability make Smart Sites an excellent choice for small businesses from virtually any industry. However, their lack of pricing transparency and mixed reviews about their SEO writers can be a concern.
Funnel Boost Media: Excelling in Local SEO
Specializing in local SEO, Funnel Boost Media (FBM) is another commendable service, particularly for businesses in the financial services, home services, remodeling, legal, and healthcare sectors. Their promise to use 100% white-hat Google SEO practices makes them a reliable partner for your digital growth.
FBM offers local SEO services like on-page optimization, local keyword research, optimized titles, meta descriptions, and copy development. While they don’t publicly share results stats, they do provide personalized monthly SEO reports to track keyword ranking, website traffic metrics, and call tracking reports.
Despite their services being slightly pricey, with monthly charges ranging from $300 to $2,000, their highly rated customer service and local SEO expertise make FBM an option worth considering.
WebFX: Tailored Approach for Maximum Impact
WebFX is renowned for its careful, tailored approach to SEO, which does not rely on a generic plan. This agency crafts a personalized strategy for every website it optimizes, using its unique six-step, “R-O-C-K-E-T” method. It begins with research, followed by optimization, content creation, keyword application, earned media and links, and finally, testing.
WebFX offers different plans tailored to businesses of varying sizes. The Bronze plan is designed for small businesses and includes optimizing up to 100 keyphrases and 20 web pages.
While higher tier plans may seem costly, the exceptional online reviews for WebFX show that clients see the value in the investment. However, reviews also mention that occasional staff turnover can influence service quality.
In essence, WebFX is a suitable choice for small businesses that rely heavily on organic search traffic and seek transparent pricing and ongoing monthly SEO support.
Incrementors: Comprehensive and Customized Service
Incrementors, a full-service digital marketing agency, excels in SEO services. They offer a broad range of SEO types, including on-page, technical, local, enterprise, and even voice search optimization. The company states that clients of Incrementors often experience a 2-6 fold increase in traffic within the first six months.
The agency caters to various industries, providing customized services based on client’s specific needs and budgets. Their six-step SEO process is structured and transparent, which clients appreciate. Weekly support and progress calls keep clients updated on their projects’ status.
Although the time to achieve ranking improvements can sometimes be slower than estimated, Incrementors’ dedicated approach and regular client engagement make it a top choice for businesses seeking an agency with deep SEO experience and strong customer service.
How to Optimize Local SEO In-House
Businesses looking to explore their local digital potential can consider optimizing their local SEO in-house as well. While the task requires some groundwork, it’s manageable with the right consistency and dedication. The following are some basic steps to get you started on this journey.
First, you must ensure your business listings are correct and consistent across the internet. Platforms like Google My Business, Bing Places, and Yelp are crucial for local SEO. Regularly update your listings with the correct hours, contact information, and address.
Next, focus on keyword research. Find the terms and phrases your local customers might use when looking for products or services like yours. Intelligently incorporating these into your website, blog posts, and even social media can significantly improve your visibility.
Generating local content is another valuable strategy. Regularly publishing blogs or articles about local events, news, or activities related to your business can boost your standing in local search results.
Collecting and responding to online reviews can also enhance your local SEO. Encourage satisfied customers to leave positive feedback on platforms like Google and Yelp. Positive reviews can boost your business’s reputation and attract more local customers.
Lastly, an effective ad strategy can supplement your local SEO efforts. Consider using locally targeted ads on social media platforms to reach a wider local audience.
Are Local SEO Services Worth It?
Now that you understand the basics of local SEO and how to manage it in-house, you might wonder if outsourcing to local SEO services is necessary. Well, the answer likely depends on several factors.
For businesses with a team familiar with SEO and digital marketing, running a local SEO campaign in-house might be more cost-effective. However, the process can be time-consuming and requires consistent attention and expertise.
For small or medium-sized businesses without the necessary expertise, outsourcing local SEO services might be the better option. Companies offering local SEO services have specialized knowledge and tools to optimize your online presence efficiently. In addition, the team can constantly monitor the performance, update strategies as needed, and help your business stay competitive.
Businesses looking to expand their local reach quickly might find local SEO services more beneficial. These services can fast-track growth with well-crafted ad strategies designed to catch local customers’ attention.
Local SEO services are a powerful tool for businesses to increase visibility and reach their local audience. As more customers rely on search engines to find local services, these strategies ensure businesses appear in relevant local searches, boosting customer interaction and sales.
Providers like Smart Sites, Funnel Boost Media, WebFX, and Incrementors offer proven expertise in this field. In-house SEO management can also be viable, given a dedicated, knowledgeable team.
In the end, the choice between in-house and outsourcing should be based on the business’s specific needs and capacities. Either way, a well-executed local SEO strategy can significantly enhance a business’s digital presence and performance in the local market—so the important thing is to get started right away and if your needs should change, you can always shift to an in-house team or a local SEO service once your campaign is underway.