Back in 2010, the founders of Buffer had a problem with managing their ever-growing social media presence. Fast forward close to 6 years later, and the company has grown its customer base and ecosystem, while developing a truly remarkable company culture.

Are you considering the use of Buffer for your personal and/or business social media presence? You’ve come to the right place.

Below I’ve gathered a bunch of feedback from power users, and you’ll definitely notice clear trends à

  • Scheduling at pre-determined times are the bread and butter of the app.
  • The company has an amazing service culture. Your problems always get solved.
  • Good for scheduling content across several accounts at once.
  • Generally good for small businesses and teams.

If you really want to dig into the details, I am making all of the feedback available below. Moreover, if you have additional reviews that you would like to submit, feel free to leave them in the comments!

buffer-user-interface-screenshot

Source: Melissa Breau

Valuable Features: There are several features that Buffer offers that I haven’t found in any other social media scheduling app — and a few it’s missing. Buffer, unlike most other tools, focuses on posting rather than monitoring social media. Rather than needing to schedule individual posts, you simply choose the days and times you want updates to go out, and then create a list of updates; it then sends out the update at the top of the list at the times and days you selected. Other apps have tried to institute similar features — Hootsuite has added “autoschedule” for example — but once Hootsuite schedules a post, you need to go into the post itself to edit the post time, if you want to change it or change the order in which your scheduled posts go out.

Buffer, on the other hand, allows you to drag and drop posts, to rearrange their order, making it easy to ensure things go out in the order you’d like; this is extremely helpful because usually when I’m looking to schedule posts, I work my way through a blog reader full of ideas, one site at a time. The problem with that approach is that you’d wind up “scheduling” 5 posts in a row from one site, than 5 posts from another, and so on. The drag and drop feature allows me to make sure they don’t go out in the same order that I read them, without requiring me to manually schedule the posts.

Buffer also offers a “shuffle updates” feature, that allows you to shuffle all of your scheduled posts so that they go out in a random order, which can be helpful if you’re scheduling many posts all at once.

Buffer also allows you to set up different schedule days and times for each of the social media channels you integrate — Hootsuite only allows you to set one master schedule, and applies it to all of your various channels. I prefer to set Twitter to post often and Linkedin to post much less frequently — Buffer allows me to do that; on Hootsuite, again, I’d have to manually schedule each post.

Finally, I really like Buffer’s Bookmarklet – many of the social media scheduling apps have one, but Buffer’s allows you to do something unique – if you highlight text in an article, it automatically makes the highlighted text your update when you click on it. That means you don’t have to copy and paste content, and delete out the post title — not a hugely time consuming process, but a tedious one at least.

Overall, I’ve always been impressed with the simple and intuitive nature of Buffer’s interface and, in as few words as possible, it just works.

Improvements to Your Organization: I’ve used Buffer at a number of different companies now, and while I can’t point to specific metrics that show how it’s helped, I can say that it saves me a significant amount of time and frustration when it comes to managing social media for those companies.

Room for Improvement: Monitoring is one area where other social media apps outshine Buffer — Hootsuite and other tools are fantastic at tracking replies, mentions, and hashtags of your choosing, whereas to date Buffer is much more focused on pushing out updates than on monitoring what is going on within those channels.

Technical Support: I’ve had to contact support minimally; and in each case the problems were handled quickly and respectfully — in fact, while I remember them handling things well, I can’t even remember what specific issue we had that caused me to get in touch.

Initial Set Up: If you’re logged into your Twitter account, setting Buffer up takes seconds. It uses your Twitter account as your login info; you authorize its access, and you’re in. You choose the days and times you want to post, and connect any other accounts you want to use through the app (which, so long as you know your usernames and passwords, takes seconds), and you can begin scheduling posts.

Source: Vicki Marziale

Our team has been an avid user of Buffer for two years. Below is what we have to say about our experience:

Valuable Features: Buffer’s ability to analyze data from your social accounts and suggest prime posting times is easily their most valuable feature. I’ve found that their analysis is spot on, and have experienced an increase in engagement when following their suggestions.

Room for Improvement: One feature I would like to see included in a future Buffer update is the ability to tag Facebook pages. This would truly make Buffer a one stop shop for my team. I would also like to see more robust analytics features implemented.

Technical Support: The Buffer team provides exceptional customer service, responding almost immediately to messages on Twitter. They communicated with me every step of the way and even followed up to make sure my issue was properly handled.

Source: John Turner

Valuable Features: The core offer is being able to preschedule social sharing, allowing me to batch social media work and freeing me up during the day. In addition, I love the preview option of how shared links will appear on social sites, as well as the ability to alter things like titles and summaries.

Improvements to Your Organization: It allows me to spend much less time during the day on social media, while still having a presence. The fact that I can batch social posts means I don’t have to interrupt my day to share on social media, meaning I can have a much more focused workday.

Room for Improvement: While I love being able to alter things like titles and summaries of links for social shares, I wish there was a “preview on each site” option before you schedule a share, so you could see exactly what it would look like on each site. Sometimes a specific format or phrasing might seem like a good approach from within Buffer, but once it goes live it ends up not being how I thought it would look. This type of “live” preview would be amazing!

Technical Support: The very few times I’ve had issues I got help right away, often within an hour of contacting them. Surprising how quick and helpful they were.

Initial Set Up: Initial setup was straightforward, although their dashboard can be a little confusing to a newcomer. Cleaning up the look and simplifying it would go a long way to improving the onboarding experience.

Source: Ted Leonhardt

Valuable Features: The best times feature has been very helpful. The browser plugins on Safari and Chrome are awesome. I use these as often as I use buffer.com for scheduling updates.

Improvements to Your Organization: Buffer itself hasn’t made an improvement to our company. Having and implementing a social media strategy is what made a big difference. Buffer’s low monthly cost helps our bottom-line, and its ease-of-use means I’m spending less time on scheduling updates.

Room for Improvement: I wish Buffer had the ability to store content libraries for evergreen content. Instead, I use RecurPost for this. Bulk uploads to Buffer are currently only available through third-party sites, but it would be nice to be able to do through the app directly. The browser plug-ins can be sluggish.

Technical Support: I haven’t had to contact tech support. Buffer has very well-written guides and blog posts, and the staff are very responsive to their community message boards.

Initial Set Up: Initial set up was easy, it was just a matter of logging in to the accounts I want to use on Buffer.

Source: Mandie Mutchie

Valuable Features: The most valuable features to me are that Buffer uses analytics from your specific audiences on each platform to help you spread out your posts AND post them at the most ideal time – and then they keep giving you more analytics on that! Automation is nice to give you freedom from your phone or computer to do other tasks. I also love that you can “shuffle” the posts so that they aren’t appearing on all of your platforms the same day if you don’t want them to, even if you add them to all of them at once in your buffer.

Improvements to Your Organization: The main improvement to my organization has been to help me with consistent posting, both to public social pages, as well as to private Facebook groups to manage my team with accountability questions daily.

Room for Improvement: I would love to see a feature to be able to set something to post repeatedly – for example “post this photo with this caption every Wednesday at 7:00pm.” I have used Buffer to do this, but have had to upload the content individually for each post I wanted.

Technical Support: The technical support is very helpful, and I’ve contacted them through their site as well as through twitter. Additionally, they offer great learning opportunities via webinars and online summits to help support their customers.

Initial Set Up: The initial set up is not difficult at all, and I have it set up for me both as an iOS app as well as chrome extension. You basically just have to link what accounts/groups you’d like Buffer to use, and then upload your content, choosing to post now, to add to Buffer, or to share at a specific date/time. Very easy!

Final thoughts: The requirements are either a computer or smartphone. The free version would probably work for most people, but if you are managing a lot of accounts/groups/platforms, the paid version may be required. That’s what I use!

Source: Sean Worrall

I’m a one-man in-house marketing team and I don’t have time to search for relevant content to share every day.

Social media takes up so much of my time, so I want to maintain the same amount of engagement, whilst reducing my time spent managing social media. Buffer is one way to do that.

Valuable Features: Ability to write and schedule social media posts, single pane of glass for monitoring engagement across all of my channels, and pablo is a great way to source images quickly.

Improvements to Your Organization:

Buffer is a great way to ‘fire and forget.’ You can take care of your day’s, week’s or even month’s social media schedule in a matter of minutes.

Why do something 7 times, when you can do it once?

Room for Improvement: Edgar offers a compelling alternative, and Pablo is the only attempt at ‘feature lock-in’. With competing products such as Edgar coming into the space, Buffer is offering very little to keep users locked into their ecosystem.

Pablo is a nice feature, admittedly. However, most of everything else Buffer offers is available elsewhere, easily copy-able and can be improved.

There’s no lock-in. No iMessage or Facebook photo storage-esque feature that keeps me from leaving.

Technical Support: Buffer is very easy to use. So much so, that I haven’t had the need to ask for technical support. However, with their high levels of social media engagement and blog posts – plus the friendliness of their staff in comment sections – I’m confident that should I ever need them, they’ll be there to help.

Initial Set Up: Buffer was relatively seamless to set up and pick up. It’s well designed and enjoyable to use, especially after they transitioned users to the new layout. Analysis definitely deserves to be its own master tab, rather than hidden under the content section.

Source: Greg Houser

Alton Lane, a startup men’s clothing company, uses Buffer daily.

Valuable Features: Buffer makes it very easy for a small team, me, to manage content across channels. Being able to schedule retweets into my queue makes it seem like I’m on Twitter at all hours, even when I’m wearing one of my many other hats. The content inbox is great for finding articles and content relevant to my audience that reinforces our brand without being directly about the brand.

Improvements to Your Organization: My position is rather new, so Buffer has made a huge impact. We’ve already doubled our Twitter audience and gained about 100 LinkedIn followers using Buffer tools.

Room for Improvement: Useful Instagram tools would be a great start. A tier of professional features that is a little more affordable for teams of one would be ideal. Other than that, I’m very happy with the service.

Technical Support: I haven’t had any issues or required support yet.

Initial Set Up: Initial set up was super easy. The interface is intuitive and guides you through linking your accounts and finding valuable content streams.

Source: Julie Graff

In general, our digital marketing agency loves Buffer and recommends it often.

Valuable Features:

Scheduling – You decide which times every day you want to post, and as you have content or find things on the internet to share, you can send them to Buffer, and it automatically puts those posts in the scheduled slots.

Teams Functionality – This allows us to grant access to team members on our staff or clients, specifying exactly which accounts they should have access to and whether their posts need to be held for review.

Integration – It integrates nicely with a number of other applications, including Twitter, Mention, and Tweetdeck, making it easy to add items to our Buffer queues.

Analytics – This feature makes it easy to see the top content shared on each account and re-buffer it for re-sharing.

Room for Improvement: It would be nice if it automated the resharing of “evergreen” posts. The “Power Scheduler” could use work. It works from the Chrome Buffer extension, allowing you to schedule several posts for the same url. The problem is that it no longer allows you to include a post for now or even later in the day. You have to do that separately.

Technical Support: Their support is exceptional. We usually bring problems to their attention by mentioning them on Twitter (@Buffer) with the issue. I’ve usually gotten a reply within a half hour. They are friendly and fix the issue quickly.

Initial Setup: It’s been awhile since I’ve set up an account from scratch, but I remember it being pretty user-friendly to do a basic account. If you want to do specific tracking URLs, it gets a little more complicated but is still pretty easy.

Requirements: You just need the Internet! It does not require a download. Simply register for an account. There is a free version, but most companies will probably need to upgrade to a paid (but still affordable) account.

Source: Tatiana Protasova

Valuable Features: We use Buffer for our 5 social media accounts at GeoZilla. Our marketing department operates from Europe, while our users and our social media subscribers are mostly from the United States. It was a huge pain for us when we had to work late at night for our posts to come out in the U.S. daytime. We’ve been using Buffer for almost a year now, and it is such a game-changer to be able to schedule your posts with the best time for each social network.

Improvements to Your Organization: Today we follow a set schedule, sharing our blog posts though our social media accounts twice a week and weaving in unplanned posts and news in between.

Room for Improvement: Connecting Instagram was a bit of a hassle, as you first need to install the Buffer app and receive a mobile push notification when the scheduled time for your post comes. This is around nighttime usually. We understand that it is simply Instagram’s policy that you can’t post updates automatically, so we’re just posting on a whim right now.

Technical Support: Luckily, everything works for us so far, so we haven’t had to contact support. I know they post downtime reports and performance status on http://status.buffer.com/, which should be industry standard for all SAAS solutions.

Initial Set Up: It is very easy and effortless to connect your accounts in both the app and the web version. Set up process for the Instagram account is the only thing worth simplifying.