Twitter Facebook LinkedIn Flipboard 0 Sales and marketing are in the process of rapid evolution, changes driven by both market pressures and improved technologies. Some have dubbed the new business paradigm as Sales 2.0, or Sales and Marketing 2.0. The new vision is one that has improved alignment between sales and marketing departments, shared goals, and a better understanding of customers. At the event dedicated to the topic, the Sale & Marketing 2.0 Conference, we caught up with attendees to get their input. Here is what “sales and marketing 2.0” means to them. Utilizing people, process and technology to drive top line revenue growth The line between sales and marketing, a line which is blurring Marketing and sales aligned, working together to drive lead flow The evolution of technology, furthering our ability to capture and work effectively with sales leads Using the right technology solution set, backed by the right strategy, to achieve the ultimate sales and marketing goal: to drive revenue Facilitating the sales and marketing conversation and having an agreed upon set of goals for both sides Using technology to better understand prospects’ needs, and better tailor the sales conversation Join the conversation: #SM20. Twitter Tweet Facebook Share Email This article originally appeared on Modern B2B Marketing - Marketo Best Practices Blog » B2B Marketing and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022