As a design agency, finding the right site builder allows you to build feature-rich websites faster and in a cost-effective way. More specifically, you need a tool that can help you manage multiple websites for multiple clients easily.

In this article, we’ll go over three of the most popular tools that allow agencies to build and manage client websites.

Brief Overview of the Platforms

Webflow is a web design platform for professionals that comes with robust site-building and interactive animation features.

  • Drag-and-drop editor with a library of mobile-friendly website templates and plenty of tools to customize pages.
  • Offers hosting, content management, and website security features.

Webflow is built specifically with the needs of design agencies, business teams, professional marketers, and product prototype project leads in mind. That said, it’s equally good for web designers, solopreneurs and freelancers.

Wix is a cloud-based web design platform that leverages AI-based tools to build user-friendly websites in just a few clicks.

  • Lets you build just about any type of website including blogs, business sites, e-commerce sites, or portfolio sites.
  • Comes with a regular editor and an AI-based web design tool.

Wix is an ideal site builder for businesses and freelancers. However, it can also be used by design agencies and web design professionals.

WordPress, on the other hand, is the most popular open-source content management system.

  • It offers complex integration features and website customization tools.
  • It’s open-source which means users own their websites i.e. they’re not platform-dependent.

WordPress is aimed primarily at web developers with knowledge of PHP. However, it’s also great for web designers, freelancers, and small businesses.

Factor #1: Ease of Use

Webflow packs an intuitive, drag-and-drop editor that you can use to quickly design multiple sites. You also have the option to use a template if you’d rather not start from scratch.

Additionally, you can create symbols to manage libraries of recurring layouts, groups of elements, and content more efficiently across your site (such as navbars, footers, sign up forms). Symbols allow you to turn elements and their child elements into a reusable layout. When editing an instance of a Symbol, you’re saving the time you would have wasted on revising each recurring layout one by one.

For example, if you like a custom header that’s been custom designed by a team member for the homepage, you can simply duplicate that section and aggregate it across all pages. Symbol gives you a collaborative space where you can work together with teammates, share assets and reuse, duplicate, and edit widgets, sections, and entire pages.

Webflow’s CMS API makes it easy to import and update content from any number of sources, which can include external content management systems and even third-party databases.

This is especially useful for design agencies that work with multiple clients as their ability to update client sites faster and much more efficiently.

Wix allows web designers to create websites quickly using the AI-powered Wix ADI. You’ll need to fill in the information about your website type, business niche, and layout preferences, and see your website come to life.

It offers a seamless site-building experience for beginners who’ve never used a website builder before and for agencies that need to work on multiple client sites at a time.

Wix Editor lets you build websites using a drag and drop editor allowing you to create beautiful and responsive sites even if you’re not particularly technically inclined. You can create websites from scratch using pre-made sections, widgets, and elements, or use a pre-built template and customize it to suit your requirements.

If you’re creating multiple sites for multiple clients, you will have to create separate accounts for each client. This way, you’re able to provide each client access to their website. However, since Wix has a limited multi-site dashboard, you will have to log in and out of each website manually to make updates.

WordPress’ Gutenberg text editor allows you to duplicate blocks or create reusable blocks. However, you’ll have to go through a steeper learning curve with WordPress as compared to tools like Webflow or Wix which makes it somewhat more complicated to set up your own website.

With WordPress, you can use the same theme (e.g. child theme) or page builder (like Elementor) across your client websites. As a result, you’ll develop familiarity with your method which improves work productivity. Similar to Wix, WordPress doesn’t offer a multi-site dashboard that you can use to access all of your client’s websites from a centralized place.

Factor #2: Website Infrastructure

All Webflow websites come with AWS web hosting which gives you access to unlimited bandwidth and storage in addition to free SSL certificates. This lets you standardize hosting for multiple clients in a reliable way. In addition to this, Webflow allows you to make your websites GDPR-compliant, whether they’re online stores, blogs, or business websites.

You’ll also be able to create site backups before making edits to client websites. So, if you aren’t satisfied with the changes you’ve made, you can simply revert to a previous version of the site.

Webflow utilizes a global CDN to quickly deliver the client website’s assets such as videos, images, and downloadable resources, which guarantees fast page load times regardless of the site visitors’ location.

Wix’s free website plan gives you access to 500 MB cloud storage and 500 MB bandwidth which can be very little space for a website. Less storage means fewer images, videos, and files on your client sites.

With Wix, you’ll have to purchase a custom domain or connect a pre-owned domain to your client’s site. In addition to this, you’ll get access to one email address that connects with your domain. In terms of website infrastructure, this is far from the best.

WordPress is a self-hosted platform which means you’ll need to separately purchase hosting to launch your client sites. Plus, you’ll also have to install the WordPress CMS on your hosting server which requires a certain level of technical knowledge.

You’ll also have to purchase SSL certificates and CDN services separately. With WordPress, you have to make sure that your sites are GDPR-compliant. There are no built-in tools to create site backups or for site optimization so you’ll need to use plugins and tools to offer these features to your clients. However, this also means that you can easily integrate WordPress into your own tech stack. You’ll just need to spend more time figuring out how to get everything to work together since it doesn’t come like that out of the box.

Factor #3: Client Management

Webflow lets you manage client websites through a centralized dashboard. It offers powerful billing capabilities so you can earn for client work on an ongoing basis, all from the Webflow dashboard.

The platform also has a handy history browse feature, which allows you to see exactly which user accounts with access to a given project’s editor executed which changes when.

Webflow also lets you grant clients permissions – including content editing of text, images, and links.

With Wix, you’ll be able to create multiple sites under one account. This allows you to create separate user accounts for each client and give them access to their own website.

Moreover, you can give your clients access to a personalized Google Mailbox so their company email account matches their website. Wix’s contact management and CRM features let you engage with clients, track contact requests, and manage invoices and appointments.

Wix allows website designers to create beautiful and responsive sites without writing a single line of code. If you want, you can add customized coded elements in your projects.

WordPress doesn’t offer built-in client management features. However, you can use plugins to white-label WordPress websites. In addition to this, you’ll need to use a plugin like MainWP to create or grant editing permissions to your clients or to log in and out of client websites faster.

Conclusion

As a design agency, it’s important to go with a platform that fits your specific needs.

To recap:

  • If you’re looking for a robust tool that makes it easy to build many client websites at once and increase customer retention and lifetime value, Webflow is the right option for you.
  • However, if you want something simpler that lets you get started quickly then the Wix ADI is definitely worth a shot.
  • And if you’d rather go with an open-source tool and have the time to find the right tech stack, WordPress is your best bet.

Switching your team to a different platform might be hard, but the benefits outweigh the costs because you’ll be able to standardize your process, streamline communications, and deliver more value to your clients.

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