As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will eventually. This is why you need to share great content with them over time – gently earning their trust till they begin to trust your company. And by tracking their activity, you can identify the “hand raise” which says they are ready to talk to sales. (Lead Scoring)
Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. And the data shows that very, very few are doing lead scoring either. This is why Find New Customers created this presentation – to help you learn what lead nurturing is all about.
(Note: Slideshare recently rewrote their application in HTML5 from Flash, so now it works well on all mobile devices plus Google can search/index the text inside your slides. Great move by Slideshare!)