Twitter Facebook LinkedIn Flipboard 0 The B2B ecommerce market is one of the fastest growing markets in the global economy. Many figures suggest that the market is set to grow by ‘$6.7 trillion in gross merchandise value by 2020, double the size of the B2C online market.’ (Frost & Sullivan). So a clear question to ask as a result of these figures, is how can your B2B company develop within such a rapidly growing market place? The benefits of ecommerce within the B2B market are there for both customers and suppliers to enjoy: Customers can take advantage of the ability to order 24/7 at their convenience and from the comfort of their own home, whilst also benefiting from visible stock availability and up-to-date order status on products. Suppliers can benefit from the process of taking orders online and fewer phone calls, both of which lead to lower costs. To adapt and develop an ecommerce presence for your business may sound like a daunting task, that will take both time and commitment from other areas of your business. However, it doesn’t have to be. There are four key building blocks; website, CRM database, ecommerce platform and email marketing that form the basis for your multichannel ecommerce strategy. And by developing a relationship through which they integrate seamlessly, it is possible to create a multichannel marketing strategy with email at the center for the best possible customer journey. It is through this approach alongside the pre-built integrations with Salesforce, Microsoft Dynamics and OroCRM that many dotmailer clients have seen impressive results, both with regards to rescuing cart abandonment (in many cases up to 48% of carts have been rescued by dotmailer clients), and developing their customer experience. Once you’ve mastered your B2B ecommerce plan, the correct implementation is also important. Dotmailer’s B2B ecommerce clients have found that certain capabilities available within the email platform, such as data-driven and dynamic content as well as split testing, allow for substantially better open, click through and conversion rates. Twitter Tweet Facebook Share Email This article originally appeared on The dotMailer Email Marketing Blog and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022