Connor BrookeI work with a great number of people in professional services who earn their living by referral. Instead of mass marketing, direct mail or PR, these rainmakers rely on their network to generate leads. How do they do it? By owning their ellipsis…
Do you know anybody who…
How many times have you asked someone in your network that question? Old school we’d send an email to our inner circle seeking referrals for lawyers, wealth managers, insurance producers, real estate agents and so on. Now we broadcast large social networks on Facebook and Twitter. Do you now anybody who…
Just yesterday my friend John emailed me to find out if I knew a PR pro that specialized in retail operations. Do you know anybody who… Those three dots at the end of that question – the ellipsis – is what I want you to own. If your network doesn’t know what your ellipsis is, they can’t refer leads your way, not the right leads anyway.
Consider your ellipses… Who are you? What do you do? Why are you special? Then own it.
This article was written for Business 2 Community by Connor Brooke.
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