As a sales rep of a software lead, you probably experience rejection on a daily basis. Hearing “I’m not interested with your software product” when you call prospects, having a promising opportunity inexplicably dry up, losing a major deal to a competitor — I could keep going, but it’s already getting pretty gloomy in here. So to identify and mend the rejection, we have cited some researches to make your sales day on progress.

Overcoming Rejections in Software Lead Sales

Labeling the Pain

The findings of the study, “Unpacking Emotion Differentiation: Transforming Unpleasant Experience by Perceiving Distinctions in Negativity,” fly in the face of conventional wisdom. Most people will tell you the best response to rejection especially in selling a software product, is to suck it up and move on. But these scientists say we should do the exact opposite. Instead of pushing down undesirable emotions and moving onto the next thing, we should lean into the pain and really think about what we’re feeling.

According to the researchers, giving your emotions precise names makes you feel more controlled, calm, and capable. People with high “emotional granularity” tend to live longer, healthier lives, spend fewer days in the hospital, and go to the doctor and take medication less frequently.

So if a prospect you spent a lot of time with suddenly vanishes, naming your feelings by saying aloud or thinking “I feel frustrated, annoyed, and stressed,” rather than the generic, “I feel bad” or “I feel upset,” will boost your mood and help you figure out what to do next. The scientists even assert that emotional granularity lowers levels of the stress hormone cortisol.

A Rose By Any Other Name

You might not practice emotional granularity right now, but that’s okay.

“Emotional granularity is a skill, and many people can increase theirs by learning new emotion concepts,” lead researcher Lisa Feldman Barrett notes.

Being resilient has a bigger impact on success than intelligence, social skills, or attractiveness. So, by mastering the art of dealing with rejection, you’re setting yourself up for the rest of your life. With this you can also see the bright side of how you can market your software product lead.