Moonwalk Your Way to Sales Leads: A Michael Jackson-Inspired Primer on B2B Telemarketing

The amazing thing about business-to-business (B2B) telemarketing is that it pretty much opens up a world of opportunities for professional telemarketers to explore different types of people and conversations that lead to the discovery of one’s self. What better way to get a head start on this than being inspired by some of the memorable songs of the King of Pop, Michael Jackson, who, in his own right, lived and passed on leaving behind a message of internal peace and external harmony.

These mantras live forever, and it can serve as a guide for those who are up to the challenge of telemarketing and the dynamics that come along with it:

“Wanna Be Startin’ Somethin – Preparedness always gives an advantage, as luck favors those who are prepared. But you wouldn’t want to leave the fate of your efforts to chance; a professional telemarketer puts considerable efforts into making sure everything’s ready and will start on a good note.

“Remember the Time” – Every campaign has an element of time. Though some projects give you more than ample time to produce numbers, there’s no reason for procrastination or delaying tactics. Time is money, and the more you maximize your time, the more productive you will be.

“Human Nature” – Now, effectively talking to prospects may be a natural talent for some people, but for those who were not endowed with such a gift, it should be taken as an art that needs to be perfected. The key is to never forget that whatever their roles in company may be, they’re still humans deep down, and you can only bring that nature out if you treat them like one.

“Black Or White” – The world isn’t divided into black or white, as is the vocation of telemarketing. When prospects say yes or no, it doesn’t necessarily equate to the truth. It’s a telemarketer’s job to probe on the undisclosed needs and desires of the prospect and of the business, and to get a clear understanding of whether or not they know what they are saying.

“You Are Not Alone”– In outsourced lead generation firms, teams are specially assembled to tackle a particular project. This includes team leaders, coaches, researchers and quality assurance specialists. The amount of support that goes into developing telemarketers has seen its growth especially since businesses are looking more into “personalizing” the call experience for prospects.

“Man in the Mirror” – despite the available support, the best resource is yourself. The will to improve or reinvent one’s self is something that cannot be taught. External motivation can only do so much as adding more fuel to the fire, the flame itself must come from within.

“Don’t Stop ‘til You Get Enough” – The strength of a warrior is not measured by his victories but by his failures. Getting a lot of rejections from prospects may sometimes be demoralizing, but each person has his own mechanism of resiliency and perseverance; you just need to find out what is yours.

This content originally appeared at Callbox Blog.