Move over Oprah. There’s a better book club in town…at least for sales and marketing professionals. In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club, we’ve decided to showcase one book every week. The book of the week is Anneke Seley’s book, Sales 2.0.

Why we are interested in this book: Buying behavior has changed forever. Customers are educating themselves via the Internet and other social media channels. In this book, Anneke Seley explains how to better use Web 2.0 tools with sales resources to implement customer-centric sales processes. What drew us to this book is that it stresses that with Sales 2.0, it’s not just about using new technology, it’s about evaluating your current sales strategies and adjusting them in order to develop trust and strong relationships with prospects and customers in the modern age.

In Sales 2.0, you’ll learn:

  • Why traditional sales methods no longer work and why you should change how you sell
  • How to better align sales resources and customer opportunities to increase sales
  • How to use the most lucrative sales channels or communication methods to engage more prospects
  • Examples of four industry-leading companies successfully using Sales 2.0

Anneke Seley, CEO and founder of Phoneworks, was the twelfth employee at Oracle and designer of OracleDirect, the innovative inside sales operation. At Phoneworks, Anneke heads a sales strategy consultancy where she helps businesses of all sizes achieve sales growth using Sales 2.0 principles. Check out Marketo’s YouTube page to see Anneke speak on how to get started with Sales 2.0.

Download a free chapter of the book!