Good content isn’t enough for a blog. You also need traffic. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. If the saying, “Content is king” is true, then traffic is queen. Great content and consistent traffic are the backbone for creating a viable blog.

Explode Your B2B Blog Traffic

Our blog had been averaging about 150 visitors per week since June. We’re now getting 300 visitors per week. We doubled our traffic with one simple strategy. The increase happened immediately when our blog was submitted – and selected – to be included in several blogging communities.

Content from a blogging community is contributed by members and curated by editorial staff. Getting your blog included will boost your traffic and get you more readers. There are tens of thousands of blogs on the web. Culling the good ones from the mediocre ones is no easy feat. That’s why these blogging communities are so popular with readers – they find the good blogs so readers don’t have to.

Blogging communities have minimum standards you have to meet in order to be considered. If your blog meets their editorial and traffic requirements, you may be included. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. We submitted our blog to Social Media Today which has 44,191 Facebook fans and 70,500 Twitter followers. Their editors reviewed our blog, saw that our content was valuable and targeted to their community. They accepted our blog and our first post with them was tweeted 43 times, exposing our agency to 262,931 people, according to TweetReach. Your blog, too, can get remarkable reach when it’s accepted into a blogging community.

 

 

B2B Blogging Communities

The key to getting your blog chosen by a community is to make sure your content matches the needs of their readers. Here are a few B2B blogging communities to consider:

  • B2B Marketing Zone launched in 2009. They selected us to be a contributor and our posts get syndicated to their site – published in their newsletter and sent out as tweets to their 1,600 followers.
  • Triberr has several dozen categories from Business to Entrepreneurship to Web Development. Some of the top B2B minds are there, including Michael Brenner, Sr. Director of Global Integrated Marketing as SAP, is a member.
  • Business2Community.com brings some of the brightest minds in the B2B industry to contribute to their community. Their community is a Top 100 Business Blog by Technorati.

Do you know of a B2B blogging community we missed? Let us know in the comments below.