Probably most emerging entrepreneurs spend at least 2-3 hours a day trying to guess which skills they need to have to boost their businesses performance level. Undoubtedly, communication skills rank on top of all the required skills to have to date, and this attains not only the CEO of a company but also employees, regardless of their rank.

Top-notch brands can be only built by securing effective communication among the parts involved. Therefore, I would like to share with you the top reasons why improving your writing skills is the most important thing you need to work on for securing business growth.

1 – A text well-written boost credibility

This point is crucial for brands that focus on selling products via e-commerce. Why? As there isn’t any physical interaction between customer and store personnel, you need to convince people to buy your goods by clearly stating what they can do for them: how are they going to improve their lifestyle/hobby, and why are your products better than anything else in the market.

Flawless writing only showcases that you do not care enough for your business performance, so probably the products will not be as good as what you can find somewhere else. It is an unprofessional performance overall and the leading killer factor for small businesses.

2 – Business writing skills boost communication

Either in-company communication among your colleagues or for reaching customers or providers, you need to give your very best as first impressions are everything. Under this topic, we can label mails, brochures, reports, essays, social media updates, and so on. All these elements ought to be written in a professional but easy to read way, so anyone that comes across your company’s material can quickly understand what does your brand have to offer, and also to avoid future quarrels with service providers.

3 – Nothing better than a written text to show your expertise

Have you ever wondered why so many stores around the net spend time hosting blogs? That’s not purely because they want to share knowledge but to build a strong web presence. Online stores are using this tactic to smartly showcase their products while, at the same time, they demonstrate the vast knowledge they have on a particular matter.

For example, photography websites often require the services of professional writers to do series of tutorials/books on specific topics that will later on carrying traffic towards the website, and by doing so, helping the brand to secure sales from casual visitors.

4 – Writing skills as a way of testing your employees’ skills

One of the requisites of a good employee is to be able to communicate with its peers and supervisors in a clear, effective way. If your business happens to work under several locations, phone calls aren’t the smartest way to secure deals, as written text is the only way you can keep track of what’s been said and arranged.

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Many HR managers tend to perform written tests by asking their candidates to develop an essay on a random topic, so that way they can see how is this potential candidate going to react under normal work conditions and to properly check if their skillset matches what they sent via CV.

5 – Management depends entirely on practical communication skills

People tend to neglect the fact that businesses are a multidimensional scope, where several actors take part to help overall growth. It is not just securing deals and releasing new products/services; I can say that over 60 percent of the business success rate depends on having excellent managerial skills for knowing what’s going on in every area of your company.

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Reports, presentations, case studies and so on are a core element for expanding the brand reach, and probably that is the reason why Business Schools put such emphasis on making their students cover a broad range of topics within essays and dissertations: it is just the first step towards financial success.

Remember that businesses have a great component in opportunities. Potential customers need to be contacted from time to time, advertising new products or services. Projects can show up anytime, and written proposals are the only tool that can secure our path to success. Invest time and resources in developing your very own written skills and encourage your co-workers or crew to do so: it is a much-needed effort that will reflect drastic changes in short and long terms.