It’s at the end of the campaign. You’re nearing your goal for both leads and sales. But at the same time, you feel like you’re at the end of your rope. Your time’s nearly used up (and so are your resources). Success seems so close but it feels like you might just collapse with your hand reaching for it.

We’ve all seen this movie before. How is it that the heroes always manage to push themselves so hard? How can your appointment setters bring themselves up in the same way and give your business one last push for victory?

The Secret to the Final Slog

The first thing to always remember is that you’re really there. Your goals are nearly met. That’s a good thing. It shows that your campaign wasn’t a total loss. You can still WIN and you had what it takes. This last step is the only thing you need to take to make it final.

  • What’s weighing you down? – Check your resources again. What’s eating up them up so much? Why? Are you getting your contacts from a bad source? Are some marketing channels proving too expensive? In the final slog, you need to get rid of all the dead weight. Focus on only what’s been getting you the most leads and sales.
  • What could you have done better? – There’s no time for regrets but there is time for reviewing. Look back to the mistakes in your campaign. Instead of beating yourself up for it, just note down what you could’ve done instead. This is will help you plan a much better campaign after this one and minimize final slog scenarios.
  • What will you do after winning? – If defeat isn’t really the end will neither is victory. At the end of every B2B appointment setting campaign, you have new relationships, new clients, and new responsibilities. How do you plan on keeping all of that nurtured? Better yet, how can you do it in a way that will help you recover from all you’ve expended in the final slog?

If you’ve come this far, why stop right? You’ve got every reason to keep going and deserve to know how to do it without any last-minute foul-ups. Ditch all dead weight. Do even better next time. And finally, look forward to maintaining the trust and relationships you’ve earned in your appointment setting campaign.