elevatorpitch

Pitching to potential investors may seem a daunting task but in reality it is all about the following seven simple elements that, if done correctly, will basically make the process not necessarily easy, but allow you to focus your energy and enthusiasm in the right way. Read on to learn how to create the perfect investor pitch!

Be Self Aware

When preparing for a pitch you need to be looking at yourself and your company. Consider in particular why you first started doing what you are doing and the driving factors. A part of this is also making sure that you are clear on where you company is at right now and where you want it to be as this will give your pitch a legitimacy that can be felt from the start.

Know Your Product From Top to Bottom

Not how your product works or what features it has but what your product can do for the people you want to invest in it. Each investor will look at your product differently so you need to clearly lay out what specific attributes of your product are going to appeal to that particular investor and why. This kind of targeted approach will not only make selling your product easier but keep your audience more engaged as they realize the benefits it can bring.

Vary Your Presentation

These days it’s common to use some kind of presentation aide when pitching to potential investors and most expect it. Whatever you do, don’t use the same presentation aides for each pitch. Make adjustments to your slides each time to reflect what unique quality this particular investor has. Equally important is not to have too much information included within the presentation aides. You want things that accentuate what you are saying forcing your audience to listen, rather than providing all the information on a screen.

Target Your Preferred Audience

This goes beyond the essential research that you have to do on each and every one of your potential investors companies. You need to focus on the people themselves and their function within their company and make your pitch in their area of expertise. If the people you are pitching to are strategists then talk strategically whereas if they are more technically orientated, make sure you include details they can sink their teeth into.

Engage Your Audience

People in general have a short attention span so it is essential that you use the knowledge from the previous steps to find something that will wow them. This could be a particular aspect of your product, something about your company, or a new concept or strategy you have. Once you have something for that particular audience, use it early to ensure they instantly want to hear more about what you are saying.

Listen Actively!

One of the most unforgivable sins is not listening to your audience and rather to just launch into your pitch and keep going until it is done. Make it clear at the start that you welcome any comments during your presentation as these will give you insight into how your pitch is being received and provides valuable clues whether you need to alter what you are planning to say to satisfy what they actually want to hear.

Set Up a Call to Action

At the end of your time with potential investors ensure you have scheduled the next step in the process. This can be anything from a follow up coffee, a scheduled drop by to bring more materials or a full blown second meeting to discuss the financing. It is essential that you have a concrete time and date set up before your time with them finishes.

Keeping these tips in mind, there is no question that you will have the perfect investor pitch in no time! So, who are you pitching next?