Tom Cruise B2B marketingTom Cruise is back in our newsfeeds once again. No, he hasn’t been jumping on someone’s couch; the press junket for his latest film is kicking off and with that it brings back our memories of the almost unstoppable force that he is.

It may appear like a bit of a stretch, but it might be possible to look at Tom Cruise’s career over the years and find lessons to apply to our own B2B marketing strategies. In today’s market we can take inspiration from almost anywhere, so what’s to say we can’t call it research when we’re watching Top Gun for the hundredth time?


Let’s face it; Tom Cruise has the uncanny ability to pick films that always turn out to be blockbusters. Between 2000 and 2010, 9 of the 10 films he starred in made over $100million in the box office. He has managed to avoid the trap some actors, namely Nicholas Cage let’s be honest, have and appear to sign up for anything just for the sake of being in a movie.

Consistency is vital in B2B marketing. Putting out regular content keeps your audience engaged, showing you can be dedicated and reliable. Also maintaining a good standard of quality throughout your content proves you have invested time and effort in your work. Consistent, good quality content is the best way to showcase your knowledge and expertise in the B2B market.

Stand out from the crowd

He may be short, but he’s not small. If Tom Cruise has shown the world anything it is that it doesn’t matter how big or small you are it’s how you play the game. While he may have raised a few eyebrows in the past, he still managed to create a solid brand for himself and make his name recognizable almost anywhere he goes.

Your B2B marketing should set you apart from everyone else. Now we’re not suggesting you join a new religion, but you don’t need to be afraid to do something out of the ordinary. Sure everyone may have a Twitter account, but look at how your peers use Twitter and ask yourself is there anything you can do differently. Building up your brand is all about getting yourself noticed but then making sure you maintain that attention.

Self Promotion

It’s pretty clear to see that Tom Cruise’s biggest fan is Tom Cruise. He is a one-man publicity machine – even if it does mean he’s jumping on a coach on national television. Cruise is not afraid to talk about himself or the work that he’s doing and while at times it may seem like shameless self promotion, it works to build hype and attract interest from those listening.

There is little room for being humble in B2B marketing. If you think you’re good at something you need to shout it from the rooftops. There is a fine line however between talking about your services and mindlessly spamming your network with links to your “What We Do” page. Talking about your specialties or demonstrating your knowledge once in a while can do a lot to boost your credibility and it’s encouraging for your audience to see that you are proud of your work. So don’t be afraid to be your own fan once in a while.

It’s not every day you find yourself thinking what Tom Cruise has to do with B2B marketing, but you have to admit he’s done a few things right in his time. The next time you look at changing your marketing strategy, ask yourself “What would Tom Cruise do?”

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