Twitter Facebook LinkedIn Flipboard 0 I’ve been wondering this for the past few days, Is sales more important than reputation? I mean I know Sales is important but does companies have to ruin its reputation just by getting a sale? By the way, what I meant by ruining its reputation is by convincing prospects in a way that no one wants to, through spamming and irritating cold-calling. You wouldn’t want prospect say that your company is just like the rest, Annoying and useless when it comes to providing services and product usage. “But if we didn’t do this sort of thing, then we won’t have a sale!” questions in your head after reading the second paragraph. I understand your concern, but as a prospect way back, I really hate companies calling me and spamming me messages that aren’t really useful to us. And when we try to get in touch with this kind of companies, we are treated like not family, but like a big bag of money, which isn’t an eye catcher for us. A company’s reputation alone can get you a sale, if your review is something that a prospect can appreciate then, there you go, you have yourself a lead. Marketing is all about the money, right? Wrong, it’s all about building an empire out of small businesses who trusted and appreciate your way of running a business. You might think for a second that it small businesses should be forced to do your bidding, even though you need them as much as they need you. This is one aspect that a company should change. Every business plays a role in one company, Remember that. Sales are important, but reputation builds Company’s character, and if you think all about sale, sales, sales, then you better back up and think “Does this require me to go overboard?” Twitter Tweet Facebook Share Email This article originally appeared on Business Lead Generation Tips and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?