I have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time? About 89 billion business emails are sent every day! I don’t have access to your email account, but I’m willing to bet that you have more than a few sitting unread in your inbox right now, and countless others sitting in your spam folder. You don’t want your own business emails to wind up with the same fate, so how do you set yourself apart from the crowd and get eyes on your content? This infographic from Sales Staff gives some helpful hints to get your business emails the attention that they deserve.

64% of email recipients open emails based on their subject line, and 58% of emails with subject lines containing under 10 characters are opened. It’s a good idea to keep your subject lines to 30 characters or fewer, and aim for 300-500 characters for your email body – you don’t want to overwhelm your reader. Personalized subject lines boost opening rates by 22%, so make sure that your emails are personalized based on recipient and industry. Do your research on your prospects, and make sure your emails contain interesting and buyer-centric information.

Your email schedule matters too – the majority of email-opening happens during the workweek between 9:00am and 5:00pm, which isn’t a surprise. The majority of email-sending happens during these periods as well, so it may not be a bad idea to try sending a particularly attention-grabbing email on the weekend since there is less competition. Sending emails that contain videos or special offers can help to increase your opens. As with website design, testing is a great way to refine your strategy. Experiment with different subject lines, offers, and sending times to see what works best for your audience. And don’t forget to make sure that your emails are tailored to the prospect’s stage of the buying cycle.

Outreach Emails

For outreach emails, you want to keep it short and snappy, but also include valuable information. Make sure these emails are personalized, lest you be marked as spam!

Follow-Up Emails

These emails are crucial for nurturing prospect relationships and taking things to the next level – a sales meeting. Sending a follow-up email can boost your response rate 4-10x. Keep it brief and personalized, and invite the prospect to contact you for more information.

Final Attempt Emails

You don’t want to keep wasting time chasing a prospect that really isn’t interested in what you’re offering, so a final attempt email is a good way to figure out whether to keep trying, or to focus your efforts somewhere else. Give them the option to ask for removal from your list, to schedule a sales call, or to ask for more information about your offerings. Losing an unqualified lead is actually a great thing for your business.

What tactics do you use to grab your prospects’ attention and avoid being marked as junk mail? Let me know in the comments!

Anatomy of a Successful B2B Sales Email - Infographic