The digital world is changing more and more quickly as technology itself changes. In order for your business to stand out and stay relevant in the fast-moving world, it is necessary to keep any sites you may have as up-to-date and relevant and possible. While this can prove complicated, since it necessitates constant updating of services to keep within new guidelines, updated technology also offers more means for a site to market itself to a greater pool of users.

Relevant Content

Keep content to a minimum, and keep that content directly relevant. Avoid the urge to talk about your products in terms of how easy to use and handy they are because irrelevant and annoying filler will not help in securing a user or a customer. Content should come in multiple formats, from web page copy, blogs and articles, to downloadable items such as case studies, whitepapers, short videos, demos and infographics. Avoid putting a limit on the ways in which your message can be delivered, as that will only limit your potential customer base.

Dynamic Start Page

There should be multiple ways for a potential customer to reach your site, be it through marketing campaigns, or hyperlinks on other sites. When they end up on your site, they are often times directed to a landing page. Compelling landing pages are something which hold the attention of the visitor. A great landing page makes the difference between a visitor sticking around or disappearing after a few seconds.

The goal in this area of B2B website design is to move site visitors down a certain pathway on the site. Depending on what the site is ultimately for, be it form submissions or downloading materials, make the next steps which should be taken by a user very obvious to them.

Integrated Social Media

Social media is here to stay and placing buttons on your site which will either lead users directly to the social media site itself or allow them to see your status updates in real time are an easy thing to add.. Most content management systems offer plugins or templates that allow for simple and direct connections. All you need is the specific social page to link it to.

It’s important to consider what your ultimate purpose is in using social media. Social media should be viewed as an additional communication channel for your business, rather than simply a passive addition which could generate some interest. It’s a way of extending your online presence beyond the confines of your website by giving businesses more ways to broadcast news and events which are taking place.

SEO Content

Search Engine Optimization (SEO) is more important than ever and it’s necessary for every business to understand its true meaning as well as the potential for producing new business which it presents.

Ultimately, SEO is something which can improve the visibility of a website or webpage on search engines. You can spend as much time as you want or have building a website, but if no one can find it, all the effort will be wasted.

Content to Build Trust

The website you write is often the first impression that visitors have of the business you represent. When people come into a site, they will be looking for any indication that they can trust the business and the people behind it, and it is the job of the site to ease those concerns to the point where the user will do business with you.

Since there has been research to show that most visitors spend less than a minute on a site, it is imperative that you as a site designer make it obvious to them that the site is trustworthy. This can be done through the testimonials of other users, or awards that the business and the site have won in the past.