Not surprisingly, the topic at DemandCon this week is demand generation. But, as everyone in sales and marketing knows, there are dozens of subtopics that fall under demand generation’s umbrella from lead scoring to content creation.

We asked folks at DemandCon to give us their number one demand generation tip, and the results were wide ranging.

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Jennifer Pockell-Wilson, Vice President of  Marketing and Demand Operations, DemandBase. Jennifer’s biggest tip is for marketer’s to challenge their assumptions about sales and their customers.

Thom Singer, author of Some Assembly Required: How to Make, Keep and Grow Your Business Relationships. Thom’s tip is for marketers to remember “leads” are human beings. Get to know them and let them know you care.

Christopher Justice, CEO, SparkSight. Christopher reminds businesses to stay aware of new technological tools and to take advantage of them.

Clifford Pollan, CEO and co-Founder, VisibleGains. Clifford advises companies to try video in their demand generation efforts, even if it just means dabbling at first.

Alex Steinhart, Marketing Operations and Demand Generation, Avid Technology. Alex stressed the importance of knowing your audience, delivering timely messaging and plugging any leaks in the funnel.

How about you? What’s your number one demand generation tip? Let us know in the comments.