Squidoo? What in the world is Squidoo? Is it a new type of sea creature? Perhaps it’s a cool new eco-friendly organization? Nope. “Squidoo is the popular publishing platform and community that makes it easy for you to create “lenses” online. Lenses are (web) pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest–and snap it all into focus. Like the lens of a camera, your perspective on something.”

Squidoo has been around for many years, yet it still doesn’t receive the attention from B2B organizations that it deserves. Created by Marketing Guru Seth Godin, Squidoo is another great social media tool to add to your B2B Social Media tool belt. In this article we are going to cover the top 3 reasons why your B2B organization should be creating lenses on Squidoo.

Squidoo is GREAT for SEO

Squidoo for B2BFirst and foremost, for both B2B & B2C organizations, Squidoo is an EXCELLENT tool for helping to drive traffic to ALL of your online properties. Squidoo lenses are wicked easy to create, as everything is “modulized”. B2B organizations can create company overview lenses, product & service lenses, industry lenses, etc. on Squidoo and then optimize them for specific keywords to help move lenses up the search rankings. Squidoo has a built-in system that helps push lenses up the ranks of search engines. All that you have to do is add all of the modules that you’d like to incorporate, create the content, add keywords, and publish your lens. Essentially, Squidoo does the rest. Now, it does help if you use other social media tools like Twitter & Facebook to help drive traffic to Squidoo, but even with minimal effort, Squidoo’s built-in system will help move your lenses to the top of search engines. Once people land on your lens they will have access to all of the information that you’ve added to your lens. Hopefully your Squidoo lens is their first stop on their way to becoming a new client as all B2B Squidoo lenses should have links back to your B2B website & social media sites. Squidoo is great for driving traffic to your online properties!

Squidoo Centralizes ALL Social Media Activities in One Place

Are you using YouTube, Facebook, Twitter, Flickr, and other social media tools to help promote your B2B organization? If so, BRAVO for you! Social media provides B2B organizations with numerous benefits. One downside to using multiple social media tools is that customers & prospects have to jump around to all of your different web properies. If they want to see a YouTube video they must go to YouTube. If they want to see what you’re tweeting about they must go to your Twitter profile. With Squidoo, all of this changes. B2B organizations can create a Squidoo lens solely dedicated to allowing customers and prospects to follow all of their social media activies in one central location. Add your YouTube videos to your Squidoo lens. Import your Twitter Feed to your Squidoo lens. Add your blog RSS feed to your Squidoo lens… The list goes on. Having a social media Squidoo lens setup for your B2B organization is going to save your online community a lot of time when they want to connect with you.

Educate Prospects & Customers about your B2B Services with Squidoo

Do you offer multiple products and/or services? Are you spending a lot of time educating your prospects, and even to some extent your customers, about all that’s involved with your products & services? Now you can create Squidoo lenses for each product/service that you offer. You can then send relevant Squidoo lenses to customers or prospects who need more information on one or more of your products/services. Instead of taxing your staff with being on the phone answering questions all day you can now answer most questions simply by sending over a link to your Squidoo lens. It’s a nice time saver. Oh yea, each lens is also public so although you’ll be using them as if they were internal product sheets, they will also be working for you 24 hours a day, 7 days a week by attracting new prospects through search engines!

Is your B2B Organization Using Squidoo?

As you can probably tell from this article, we really love the potential of Squidoo for B2B organizations. Has your B2B organization started using Squidoo? What types of lenses have you found work best for your company? We’d love to hear your thoughts on Squidoo as we think it’s a great online tool that doesn’t get the attention that it deserves from the B2B community. We know we’ll be using Squidoo for Marketri in the VERY NEAR FUTURE!

We hope you’ll take some time to share your thoughts on Squidoo for B2B companies by leaving a comment below.