B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process — and allow you to focus on making your business the best it can be.
You can find tools for each and every stage of your lead generation journey, including:
- Offer creation tools
- Lead capture tools
- Landing page tools
- Lead nurturing tools
Learn how to get more B2B leads with that right tools to grow your strategy. Let’s look at some of the industry’s top tools and how they can enhance your B2B lead generation strategies.
15 Must-Have B2B Lead Generation Tools to Kickstart Your Strategy
Offer Creation Tools
SlideShare’s platform is designed to encourage online knowledge sharing. Create a presentation that’s visually stimulating and engaging while addressing prospects’ pain points. Consider creating anything from how-to guides to presentations on powerful industry insights. It has at times been called the Youtube of the B2B landscape.
Sometimes called the YouTube of the B2B landscape, SlideShare integrates well with other platforms, and gives you key insights into how people interacts with your content. There are a variety of ways you can use this tool to attract more leads.
Video content is blowing up in the digital marketing landscape and has proven to be a great lead generation tool. Wistia’s platform is a premium tool that can help take the angst out of video creation. It is designed specifically for marketers, with customization and SEO built right into each video.
Wistia even gives you plenty of interactive features to make lead generation a piece of cake. For instance, Wistia’s Turnstile feature allows you to gate your video with an email capture form that won’t overwhelm your audience. You can even drop a clickable call to action right into your video to capture leads during or after your video. In short, if you’re looking to expand your lead generation strategy into video, Wistia could be just what you need.
Pricing: Free for the first 3 videos, with a Pro plan starting at $99/month
Live events like webinars are great way to engage your audience. Instead of reading a dry how-to manual, they get to interact with you in a very real way and see your expertise in action.
Zoom offers a hassle-free and inexpensive live experience that enables you to engage your audience. Interactive features like registration, recording, polling, live dialogue boxes, and even post-webinar reporting have you covered from start to finish of your event. It’s all built right into the platform. Branding options also allow you to personalize the entire experience — from registration forms to the moment you go live — to the smallest branded detail.
Pricing: Free for up to 100 participants, then starting at 14.99/month per host.
We’ve spoken of Canva before as a graphic design option in our blog on PR tools, but it warrants another mention. Some of the best offers are infographics, checklists, and ebooks. But what makes these appealing? Visuals. Colorful graphics and elements can take your boring infographic and make it a top-of-the-line lead generation offer.
Canva makes it easy to create appealing visuals. It includes pre-sized formats, templates, endless color options, and thousands of free elements — we could go on, but you get the idea. Canva is a must-have tool whenever you’re creating content, whether it’s gated or not!
Pricing: Free, with a premium subscription starting at 12.95/month.
Lead Capture Tools
From the creation of pop-ups and slide-ins to detailed analytics, Optin Monster has everything you need to make your lead generation strategy a success. Once you have your offer lined up and ready to go, choose from any of Optin Monster’s customizable templates, animate your pop-up to grab your audience’s attention, and even set up A/B testing to determine what works best.
Precision target your audience based on such factors as exit intent, location, and number of times they’ve visited your site. So, for instance, if you have a special offer that you want to present only to people who have visited the About Us page of your website and who live in the greater New York City area, you can do it with just a few clicks.
Pricing: $9/month for their Basic plan.
Just looking to grow your email list? Then Sumo might be a good option for you. From pop-ups to slide-ins, as well as embeds and buttons, there are many ways that you can use Sumo to invite your audience to join your email list.
Pricing: Free for up to 200 subscribers, and then $24/month for their Professional plan.
Would you like the ability to interact with your audience in real-time? Be available to answer their questions and show some personal interest with Intercom.
Target your messages based on specific audience behaviors, such as time on page, access to certain pages, and clicks on certain CTAs. Use insights from Intercom to optimize your messages for better performance. These features give you the ability to show your audience some personal attention, and ultimately convert them into high quality leads.
Pricing; 14 day free trial, then $29/month for their Messages plan.
How many potential leads view your landing page without filling out your form? Would you like to know who they are? Your first thought might be that this is impossible — but not anymore! LeadForensics has opened the way for you to learn more about your audience.
Get insights into what companies are visiting your landing page, including business names, contact information, demographics, and search behavior. This gives you the competitive advantage to focus on potential customers, learn all you can about them, and then strategically convert them into leads.
Pricing: Available upon request.
Landing Page Tools
Simplify your entire landing page strategy with Unbounce. Their endless features include a drag-and-drop landing page builder, high-converting templates, and pop-ups that are designed to drive conversion rates. The platform also integrates easily with many different platforms, including WordPress, MailChimp, and Google Analytics.
Unbounce reserves advanced features for its enterprise-level subscribers. These features include special targeting and scheduling for pop-ups and sticky bars. These kinds of features allow you to precision target your audience and convert more high-quality leads.
Pricing: 30-day free trial, then $79/month for the Essentials plan
Leadpages is like a fully equipped lead generation toolkit — with everything you need, from templates, CTA pop-ups, analytics, and easy audience targeting.
LeadPages also offers in-depth analytics that help you track every dollar you spend and clearly prove the ROI of your efforts. Pinpoint the progress of every facet of your lead generation strategy — including individual pages, campaigns, and pop-ups — so you can focus on what works and improve what doesn’t.
The many features of this lead generation tool ensure that you achieve the maximum possible conversion rate for your business.
Pricing: Free 14-day free trial, and $25/mo for a standard plan when billed annually
Build your landing page in a matter of minutes with Instapage. Use their quick drag-and-drop platform to create any landing page in a matter of minutes. Enjoy a library of over 200 customizable landing pages to fit the needs of your campaign, whether you’re marketing an ebook, webinar, or other valuable offer.
Other key elements of this platform include optimization features that allow you to target segments of your audience with specific messaging based on where they’re located. Advanced analytics also allow you to make periodic adjustments to your landing pages until you get the best fit.
Pricing: 14-day free trial, then starting at $69/month for their Core plan.
Forms are an important part of any landing page. The folks over at LeadFormly know what ingredients in a form increase your lead generation potential — including customizable fonts and colors, specific question styles, and buttons to enhance the look and feel of your forms.
It also fits seamlessly in with over 600 different CRMs, landing page builders, and other lead generation tools, so everything can be business as usual! And their built-in analytics allows you to keep track of what works and ditch what doesn’t.
Pricing: 14-day free trial, then starting at $37/month.
Lead Nurturing Tools
This budget-friendly platform offers an autoresponder and email service that helps many small business to nurture their leads. If you do most of your lead nurturing through email, then this tool is a nice option for your business.
Send unlimited emails with access to over 700 templates and 6,000 stock photos. You’ll also have access to automation and audience segmentation features that make any email marketing campaign easier.
Pricing: 30-day free trial, then starting at $19/month for up to 500 subscribers.
Leadsquared’s platform provides email campaign and drip marketing features that support both lead nurturing and sales enablement. For example, this platform provides both subject line analysis and send time analysis that will help you to create the best email formula for success. Their drip marketing tool helps you to set up an entire campaign to nurture leads — and only send emails when leads have opened and engaged with previous emails.
Their lead scoring feature uses machine learning to key in on certain lead behaviors to tell you which leads are hot and which are not — so you can focus your attention on leads that have the best chance to become customers.
Pricing: 15-day free trial, then starting at $200/month for up to 5,000 contacts.
This is a superb CRM at an extraordinarily affordable price point. It gives your sales team everything they need to move leads into the next phase of the buyer’s journey.
Use their automation feature to set up certain actions and follow-ups in response to specific actions from your leads. Keep track of your leads as soon as they enter the funnel with the ability to visually map their journey and see how you can improve the nurturing process. And, finally, the reports feature gives you insight into how your team is doing and possible weak areas where you can improve.
Pricing: 14-day free trial, then $19/month per user.
Whatever point you are at in your lead generation strategy, the tools you choose to use can play a key role in getting B2B leads and impacting your bottom line. We hope these 15 lead generation tools give you the power to take control of your lead generation once and for all.
Would you like to know more about lead generation? Check out our free ebook, 30 Proven Tips & Tactics to Get New Leads for more insights into lead generation best practices.