You know it’s easier (and cheaper) to keep existing customers than to find new customers, but have you ever considered giveaways as a customer retention strategy? Giving something away not only keeps your company top-of-mind, it can also help foster authority and credibility as well as foster better customer relationships. All of this leads to repeat business and ever-valuable word-of-mouth marketing.

The key to a great giveaway is to make it:

  • Valuable and useful to your customers
  • Relevant to your business
  • An investment with an expected return, either direct or indirect

To that end, the following lists ten giveaways that bring customers back.

1. Booklets

Booklets can be powerful marketing tools that demonstrate your authority and make it clear you’re the top brand in your field. Print booklets that help customers accomplish their goals or solve their problems: an investment firm might print a booklet on how to save for college, for example; or a mechanic could print car care guide that offers tips for getting more life out of customers’ vehicles.

2. Calendars

Calendars are useful and perfect for affordable 365-day-per-year marketing. Print wall or desk calendars featuring themes relevant to your business and your customers for year-round branding. You can even add in helpful seasonal tips, tricks, and special offers to keep customers coming back on a regular schedule.

3. Stickers

Stickers are versatile giveaways your customers will love, particularly if your brand is well-associated with customer passion. Print stickers for bicycles and helmets, laptops and smartphones, car bumpers and more to give your customers a fun and meaningful way to express their identities and publicly align with your brand.

4. Event tickets

The better you know your customers, the better you can give them personalized gifts to show your appreciation. You might have a customer who loves the local pro baseball team, for example. To show them how important they are to you, you could send them a greeting card with two tickets to an upcoming game.

5. Personalized stationery

Personalization goes a long way toward building customer relationships. Consider printing personalized stationery to give to your customers: letterhead, envelopes, or return address labels, for example. Personalized stationery is both useful and helps customers feel important – a great way to keep them coming back for their next purchases.

6. Posters

Reach customers at home or work with relevant posters they’ll be proud to display. A company that sells software to graphic designers might print posters featuring powerful color palettes or different types of typography, for example. The posters can make useful references and add attractive décor your customers will want everyone to see.

7. Wall graphics

Like posters, wall graphics can enhance your brand image and keep your company in the spotlight. Sports teams often use wall graphic giveaways as a means to promote their players and brands, but just about any company can come up with a creative way to incorporate wall graphic giveaways into its marketing strategy.

8. Magnets

Magnets are powerful marketing tools because they’re useful (just about everyone uses them to pin important items to their refrigerators, after all) and they’re constantly visible. Print magnets with helpful tips so your customers see your brand every time they go to the fridge.

9. Coasters

Beverage coasters are useful and attractive ways to get your brand featured in customers’ homes. Print coasters your customers will be proud to put on display, and make sure your branding evident so you’re the first company they think of when they’re ready to buy what you sell.

10. Window clings

Window clings make it easy for customers to show their support for your business, identify with your brand, or express their passions. Print window clings for automobile rear windshields, storefronts (if you’re a B2B business), or home windows. Make sure you feature a theme your customers will identify with. For example, a company that caters to runners might print window clings that say something such as “Running Is Life” alongside its logo and company name.

As mentioned, giveaways should represent investments with expected returns. Carefully consider your audience to identify the right giveaway that will speak to their interests, passions, and goals, and you’ll enjoy long-term branding and repeat business from a motivated and loyal customer base.