Popularity of Trucks

Americans love their trucks. They always have, and that’s why a lot of great American-made trucks have been produced for decades. Trucks are always among the best-selling vehicles in the U.S., although they are usually more expensive and burn a lot of fuel. Plus, maintenance costs are also higher. But, they provide a lot of benefits, such as huge storage spaces, ability for off-road driving, high towing and payload capacities. They can be used for various purposes, and are mostly used by construction workers, farmers, since they can accommodate lots of materials and equipment of any kind.

However, when gas prices started getting higher and it became clear they won’t go down in the near future, everyone expected that consumers would buy less trucks and try and save some money by getting small, compact vehicles that are more fuel efficient. But, a couple years have passed, and trucks sales numbers haven’t dropped significantly.

As a matter of fact, it’s quite the opposite, and they’ve constantly been going up, with a 50% increase in sales in 2011 compared to 2010, and the upward trend continued in 2012. That is despite the fact that the average price for a gallon of gas is somewhere around $3, hitting as much as $4 in some states (picking in California).

So, what’s the reason behind these surprising developments? One reason could be the fact that the economy showed it’s on its way to a complete recovery, and a lot of businesses across the country started picking up, so naturally, the demand for trucks and pick-ups increased. Plus, there are a lot of attractive rebates and incentives for everyone that is looking to buy a truck, so they are a bit more affordable than they used to be.

All this helped make one of the most famous American-made trucks the best-selling vehicle in the U.S. in 2012. It’s the Ford F-150, which is very popular among consumers, despite it’s $23,600 price tag, and the poor fuel economy, rated at 17 mpg/city and 23 mpg/highway driving. So, even though other Ford models, such as the Focus and the Fiesta, weren’t selling that well, Ford saw an overall increase in sales by as much as 12% during 2012. Others selling well are the Chevrolet Silverado and the GMC Sierra.

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