Todd Grennan is a New York City-based writer and editor. He works as a content marketing specialist at Appboy, a leading mobile marketing automation platform designed for companies looking to build better relationships with customers through mobile and other emerging channels.
by Todd Grennan - Success in today’s digital-first marketplace isn’t about a single purchase or a single brand/customer interaction: it’s about taking effective advantage…
by Todd Grennan - When it comes to effectively reaching your customers with email outreach, there’s a new guideline that marketers should take to…
by Todd Grennan - For a lot of people, when they think about mobile messaging, they think of push notifications. And while that’s an…
by Todd Grennan - Push notifications are a great way to make your brand’s voice heard. This powerful messaging channel allows brands to reach…
by Todd Grennan - When it comes to customer messaging, the web is the next big frontier. Mobile apps have long had messaging tools…
by Todd Grennan - Beacons. They’re small, unobtrusive devices that can communicate with smartphones and tablets via bluetooth low energy (BLE). By deploying them…
by Todd Grennan - When someone first downloads your app, visits your website, or stops by one of your brick and mortar locations, that’s…
by Todd Grennan - The annual CES consumer electronics trade show in Las Vegas has long been a coming out party for emerging technologies.…
by Todd Grennan - For the average person, the rise of mobile has made things easier. Traffic warnings and subway updates reach you wherever…
by Todd Grennan - Everyone loses customers. It’s an unfortunate fact of life. Sometimes they ghost on you and disappear without any warning. And…
by Todd Grennan - Personalization is a powerful tool. But if you don’t have any experience using it as part of your customer outreach,…
by Todd Grennan - At its core, marketing is about persuasion. As a marketer, you’re always looking to influence prospective and current customers to…
by Todd Grennan - GIFs are finally having their moment. After years of being ignored and dismissed as old (which they are, in computer-years,…
by Todd Grennan - You know what might really help your email outreach? Making all the people who give you their email addresses indicate…
by Todd Grennan - It’s happening more and more. When brands message their audience, that outreach is individually customized for the person receiving it.…
by Todd Grennan - The rise of mobile has given even small organizations a global reach. Google Play and Apple’s App Store are accessible…
by Todd Grennan - We’ve all had it happen. You download an app and suddenly you’re getting hit with what feels like the exact…
by Todd Grennan - Web push notifications are starting to happen. If you use Safari on your computer, you’ve probably already had a few…
by Todd Grennan - The New York Times recently published a post looking at the way they use push notifications. It used to be…
by Todd Grennan - When you’re looking to communicate with your customers, there are a number of different messaging channels open to you, each…
by Todd Grennan - You need a better way to engage the people who use your app or visit your website. You want to…
by Todd Grennan - A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too…
by Todd Grennan - Most of the time, when someone downloads an app, they don’t stick around: the majority of apps lose 80-90% of…
by Todd Grennan - When it comes to marketing, personalization is powerful. By leveraging the information you’ve gathered about your audience, it’s now possible…
by Todd Grennan - If your brand is serious about mobile, you need to be serious about onboarding. As Appboy CRO Myles Kleeger recently…
by Todd Grennan - As mobile devices become an increasingly central part of everyday life, brands are facing new challenges in keeping their audience…
by Todd Grennan - As the cost of acquiring customers continues to rise, driving engagement is more important than ever. We believe that tracking…
by Todd Grennan - Independence Day is this week, which means a fair amount of mobile marketers will likely be sending holiday-themed promotions for their…
by Todd Grennan - Apple Watch Launch Day has come and gone – if you ordered early, you might even be wearing one on…
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