by Scott Fenstermaker - How Can Facebook Ads Bring More People To My Store? Facebook advertising is exceedingly useful for raising awareness and engagement,…
by Scott Fenstermaker - Facebook Ad Testing, Revisited Briefly, A/B testing is the technique of running similar ads side-by-side in order to test individual…
by Scott Fenstermaker - One reason Facebook remains so popular with brands is that you can rather efficiently increase your business’s following using advertising.…
by Scott Fenstermaker - Faster Reading, Easier Sharing Coming up on April 12th, Facebook will release its Instant Article functionality to the wide world.…
by Scott Fenstermaker - Hey Big Spender One of the great strengths of advertising on Facebook is its wide array of audience targeting options.…
by Scott Fenstermaker - Just for kicks, I typed “make money social media” into Google to see what would happen. Here are the top…
by Scott Fenstermaker - After you’ve run enough ads on Facebook, you start to realize that it’s pretty easy to accidentally run afoul of…
by Scott Fenstermaker - How can social media advertising help me drive more people to my brick-and-mortar location? Digital marketing can be irritating for…
by Scott Fenstermaker - So, Instagram ads are now available for my business? Finally, FINALLY, it’s possible for advertisers both small and large to…
by Scott Fenstermaker - Let me share the lessons I learned the hard way about ad testing. I’m going to focus primarily on social…
by Scott Fenstermaker - About a week ago, Facebook announced that it was beta testing a new type of ad, one that would allow…
by Scott Fenstermaker - When we run social ad campaigns for audience building, our clients usually fall into two camps: those who want an…
by Scott Fenstermaker - For the small or medium-sized business, it makes sense to use different social networks to find potential employees, business partners,…
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