Ryan Shelley

Contributor
93 Articles

Latest Articles By Ryan Shelley

Empathy & SEO: The Power of Search Intent

While SEO has continued to grow as an essential part of digital marketing, it's often seen as a very technical…

Ryan Shelley
March 30, 2020
BrandViews / Shelley Media Arts

Positioning as a Service: How to Move Your Audience and Create a Following

In This is Marketing, Seth Godin writes, “In a world of choice, where we have too little time, too little…

Ryan Shelley
March 16, 2020
BrandViews / Shelley Media Arts

One SEO Browser Extension I Can’t Live Without

The are thousands of SEO tools available online but not all of them are quick or easy to use. I…

Ryan Shelley
March 9, 2020
BrandViews / Shelley Media Arts

How to Use Behavior Flow in Google Analytics

Ever wonder how your user navigates through your website? Google Analytics Behavior Flow lets you see how your users use…

Ryan Shelley
March 4, 2020
BrandViews / Shelley Media Arts

What is Multi-Channel Attribution?

Multi-channel attribution helps marketers and business owners know which channels are impacting conversions. But in order to get actionable insight…

Ryan Shelley
March 2, 2020
BrandViews / Shelley Media Arts

Where To Put Schema Markup On Your Website

We've talked a lot about schema markup and structured data on this blog. In this first episode of Wednesday Workshop,…

Ryan Shelley
February 26, 2020
BrandViews / Shelley Media Arts

What Marketing Channel Has The Best ROI?

When it comes to making sure you marketing gets the result you want, knowing the ROI of each channel is…

Ryan Shelley
February 25, 2020
BrandViews / Shelley Media Arts

The What, Why and How of UTMs

Your reporting is only as good as your data. Unfortunately, most data sets have multiple issues and errors are overlooked.…

Ryan Shelley
February 10, 2020
BrandViews / Shelley Media Arts

Why Featured Snippets Are Still Important

Google Search Liaison tweeted an update on how Google will be serving Featured Snippets in search. This change caused some…

Ryan Shelley
January 28, 2020
BrandViews / Shelley Media Arts

What is Direct Traffic?

Knowing how your visitors ended up on your website is core to understanding which marketing activities are actually working. While…

Ryan Shelley
January 21, 2020
BrandViews / Shelley Media Arts

Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition

Since the invention of "digital personal assistants" like Siri, Alexa and Google, voice search has been on the rise. Early…

Ryan Shelley
January 14, 2020
BrandViews / Shelley Media Arts

7 SEO Trends to Watch Out for in 2020

SEO is an industry that is constantly evolving. As we launch into a new year, you are probably looking for…

Ryan Shelley
January 8, 2020
BrandViews / Shelley Media Arts

How and When to Use a Canonical Tag?

When it comes to technical SEO, many of the terms can make the task seem overwhelming. This is true of…

Ryan Shelley
January 2, 2020
BrandViews / Shelley Media Arts

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