Bio

Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at Biznology.  Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing.  Ruth serves as a director of Edmund Optics, Inc., the HIMMS Media Group, and the Business Information Industry Association.   She also serves as a mentor to fledgling companies at the ERA business accelerator in New York City.  She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. 

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