Patti Podnar is a certified content marketer providing content strategy and writing services across a variety of industries, including supply chain, leadership, retail, telecommunications, construction, the Internet of Things, marketing, fashion...basically, anything to do with the business of business.
by Patti Podnar - My 14-year-old daughter said she feels like we’re living in a book but don’t know we’re living in a book.…
by Patti Podnar - What does raising toddlers have to do with helping you find the right content writer for you and your business?…
by Kane Pepi - I should probably turn in my content marketing license because I’m scared of Instagram. Seriously — my dog has more…
by Jay Leonard - Honestly, I think brands, content strategists, and the writers they work with speculate about Google’s ranking factors as much as…
by Kane Pepi - When most people think of digital nomads, it’s with a touch of envy: free-spirited Millennials using the power of the…
by Connor Brooke - It always stings when your heroes let you down. And my content marketing heroes (maybe yours, too) have been lying…
by Kane Pepi - The average American adult spends 11 hours a day on some type of digital media. A lot of that time…
by Kane Pepi - Tomorrow, my husband and I will be taking our 8th-grade son to his interview for the all-boys Catholic school he…
by Kane Pepi - Everybody who works in content marketing talks about how to revitalize old blog posts. It makes a lot of sense:…
by Kane Pepi - Ever since the mid-1800s, scientists have been on a mission to come up with the “Theory of Everything,” the single…
by Jay Leonard - Outsourcing content marketing can be tough. After all, no outsourced content creator will understand your business like an insider would,…
by Kane Pepi - Don’t worry; I’m not going to ask you to give up your content marketing automation — that would be like…
by Connor Brooke - My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the…
by Connor Brooke - You can improve your content marketing without investing in best practices Content marketing best practices are great. They represent the…
by Connor Brooke - All three of my children were born in under three years (and the last two were less than a year…
by Kane Pepi - I love reading about content marketing best practices. I devote a good chunk of time each morning to keeping up…
by Kane Pepi - What if you woke up one day to a world that no longer made sense? A world where something that…
by Kane Pepi - As I marketer, I understand the value of user-generated content (UGC). Free content, customer engagement, access to other peoples’ followers,…
by Connor Brooke - I’ve known I wanted to be a writer since I was in second grade. I even remember the exact day.…
by Jay Leonard - Most large organizations have employees hired specifically to worry about things like risk and liability. They’re the ones throwing red…
by Connor Brooke - When my oldest was about 4, he and a buddy decided the town on his train table needed a snow…
by Jay Leonard - Back when I was a baby writer, content was measured in square inches. Magazines and newspapers published on a set…
by Kane Pepi - After my post on Content Marketing for the Solopreneur, I received a question from a reader named Justin, who’s in…
by Kane Pepi - I just Googled “content marketing,” and I got more than 77 million returns. That’s a heck of a lot of…
by Connor Brooke - My Australian Shepherd, Mavis, is very communicative. People are always commenting on how human-like her facial expressions are (my daughter…
by Jay Leonard - Once upon a time, having gated content meant you had hit the content marketing big leagues. It meant that you…
by Jay Leonard - When I started this post, I intended to write about how important it is to make sure your content marketing…
by Connor Brooke - When I was a little girl, I loved to go fishing with my daddy. Until he became obsessed with fly…
by Jay Leonard - The content marketplace is broken. Not content marketing itself, but the content marketplace: how content is bought, sold, evaluated, published,…
by Kane Pepi - I’m giving away my age here, but I remember when it was a big deal for a company to have…
by Jay Leonard - Like most other content strategists, I spend a lot of time writing about what well-planned, well-executed content marketing can do…
by Kane Pepi - Like most other content strategists, I spend a lot of time writing about what well-planned, well-executed content marketing can do…
Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve