by Patti Myers - As marketers, we’re often asked to quantify the results of our efforts and justify investments. In the case of…
by Patti Myers - Marketing automation can be powerful and—if you’re marketing technology-obsessed like us—magical. That is, of course, when things go smoothly.…
by Patti Myers - The emergence of revenue operations (RevOps) into the field of business may leave you wondering about its relationship to…