by Patricia Martin - Early adopters are elusive, no matter what their age. Since they prefer to discover rather than be told, they can…
by Patricia Martin - With the new year still in its infancy, it’s a good time to look ahead at the technology trends that…
by Patricia Martin - Sarah Miller Caldicott’s new book is about collaboration as invented by Thomas Edison. In her other books about Edison, the…
by Patricia Martin - Branding is a big topic. Advice abounds regarding how to build a better brand. If you’re feeling a little overwhelmed…
by Patricia Martin - Photo by: Gardenfork.tv I’ve been a fan of the Ford Fiesta’s pioneering relaunch since its inception last year. Recently, the…
by Patricia Martin - I’ve been attending SXSW since 2009. Every year, it’s a hot mess of people and ideas. But this year, as…
by Patricia Martin - Looking at this infographic from Aaron Wall, who runs SEOBook, got me thinking…maybe it’s time to be less in love…
by Patricia Martin - I have an emotional attachment to my wallet. It’s worn and a little tattered, but I refuse to replace it. …
by Patricia Martin - With summer in full swing, it got me thinking about how digital marketing is joining up with outdoor experiences. Marketers…
by Patricia Martin - When you sign up to be in the marketing business, you become two people: a data wonk and a creative…
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