Pam McBride is the Director of Product Marketing at StackAdapt. StackAdapt is a self-serve programmatic advertising platform used by North America’s most exceptional digital marketers and where some of the most progressive work in machine learning meets cutting-edge user experience. Check out the StackAdapt blog.
by Pam McBride - Many marketers and agencies are looking to the future and are unsure how the industry will unfold. With some insights…
by Jay Leonard - If an ad appears on a website but users don’t have the opportunity to see it, was the ad really…
by Jay Leonard - The following is part of a conversation about Customer Success Management (CSM) between Amity and Jason Whitehead, CEO of Tri…
by Jay Leonard - In a customer-centric organization, every department has a responsibility to the customer. Whether you are developing a product, managing a…
by Connor Brooke - Prospects invest a great deal of time researching the right solution. For some, it’s easier because they’ve got a hot…
by Jay Leonard - Technically speaking, when a customer subscribes to your service, they perform the initial investment. They are investing in your service…
by Connor Brooke - Customer success is an exciting and game-changing opportunity, and a prerequisite for the majority of B2B SaaS companies, but are…
by Connor Brooke - What’s the secret to great customer success? It starts with great customers – the ones that realize true value from…
by James Spillane - There is a near unlimited supply of social data available to marketers today. Consumers take to Twitter, Facebook, Instagram and…
by Jay Leonard - Social data is real, and it’s not going away. It’s not a buzzword, not hype, and not industry jargon. It…
by Jay Leonard - Most businesses have some form of digital presence. A website, Facebook page, Twitter account… businesses know they need to be…
by Jay Leonard - Personalization is quickly becoming a necessity for any brand looking to succeed in digital marketing. According to a recent survey…
by Alan Draper - Online video now accounts for a massive 50 percent of all mobile traffic. How are you taking advantage of this…
by Jay Leonard - Some people seem to have a never-ending supply of creative, out-of-the-box ideas. They’re always coming up with new campaigns in…
by Connor Brooke - From behind-the-scenes at a photo shoot to polished product shots, the fashion industry is leading the way in creative social…
by Jay Leonard - How up-to-date are you on the latest marketing terms? It can be tough to keep up with the fast pace…
by Connor Brooke - Are you using Instagram to its fullest potential? If you have a visually striking product or brand (and even if…
by Connor Brooke - When do you ditch your out-dated marketing software for the shiny new product everyone’s been tweeting about? How do you…
by James Spillane - Deals abound on Black Friday. It’s the holiday before the holidays, and the main shopping day of the year for…
by Connor Brooke - We don’t need a crystal ball to see which marketing trends are going to be big in 2016 – they’re…
by Jay Leonard - Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media…
by Alan Draper - Nurturing the relationships your brand has with its customers is important for many reasons, not the least of which is…
by Alan Draper - Content marketing has become ubiquitous. CMOs are using ebooks, whitepapers, infographics and blog posts to express their brand’s story across…
by Alan Draper - Halloween is upon us, and it’s a good time to scare up some great content –especially if yours has gone…
by Alan Draper - If you pass the time on your commute listening to the weather forecast or playing Candy Crush, that’s fine… but…
by Jay Leonard - It’s a dilemma that’s plagued social media marketers from the beginning: How do you get more people to see your…
by James Spillane - Whether brands are business-to-consumer (B2C) or business-to-business (B2B), most have incorporated digital strategies into their marketing mix. Traditionally, B2C would…
by Connor Brooke - The financial services industry has embraced social media, using it to connect with their customers and build their reputations. However,…
by Alan Draper - How “smart” is your agency? Do you use social intelligence to prepare your pitches, plan campaigns and grow your business?…
by Alan Draper - Social media isn’t just about brand awareness, reputation, networking and other hard-to-measure activities. Many organizations are successfully using social media…
by Connor Brooke - Social media marketing is a fast-paced industry. With new tools, techniques and best practices constantly bombarding your inbox and feeds,…
by Jay Leonard - Many digital marketers look to the likes of Starbucks or IBM and feel a twinge of envy. The teams managing…
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